REPORT: The Market Within: Creating a More Responsive Social Business by Treating Employees like Customers
In this paper, Allen Bonde reviews the state of social adoption and where innovative companies are focusing their investments. He then outlines a new model for characterizing the stages, or “local markets,” within a modern social business to provide a framework for “thinking globally while acting locally” when it comes to enterprise adoption. Finally, Allen provides strategic recommendations and action items to becoming a more responsive social business.
Key highlights
The need to bring social to everyday work
Treat employees like customers, and customers like stakeholders
A state model for social business
Pick your path and address early and late adopters