In this paper, Allen Bonde reviews the state of social adoption and where innovative companies are focusing their investments. He then outlines a new model for characterizing the stages, or “local markets,” within a modern social business to provide a framework for “thinking globally while acting locally” when it comes to enterprise adoption. Finally, Allen provides strategic recommendations and action items to becoming a more responsive social business.
Key highlights
The need to bring social to everyday work
Treat employees like customers, and customers like stakeholders
A state model for social business
Pick your path and address early and late adopters