REPORT: Selecting Today’s Web CMS: 5 Key Practices for Successfully Selecting Your Next Platform
Web CMS business drivers have changed from simply managing web content to managing sophisticated digital experiences and supporting a buyer’s journey across multiple channels.
Today, the content you serve must be contextually relevant — it should be personalized by leveraging a visitor’s location, device, behavior, social graph and supporting information to save them time by delivering the most efficient path to their current objective.
The Key: You need a flexible, sophisticated platform that delivers modern, multi-device experiences.
After reading this Insight paper, you should understand:
Top functionality you should prioritize
Considerations related to internal teams and systems
Tactics for successful Web CMS research
How to think about dynamic content delivery
How to prepare for your content migration
Use these best practices to prepare and conduct your WCMS selection process the smart way.