REPORT: Marketers Feel the Need for Speed: The Path to Customer Experience Excellence Begins with Agility on the Web
In the customer-centric era, success will come to those who can truly put the customer — not tools or technologies — at the center of everything they do. Organizations should carefully evaluate how they can help marketers optimize the core web channel and remove barriers to success, such as time-consuming implementations, long delays to launch new sites or campaigns, and an over-reliance on IT for daily operations. Tim Walters explains why cloud-based offerings are increasingly attractive to marketers who need speed and flexibility to deliver the kind of personalized, responsive web experiences that today’s buyers demand.