REPORT: Addressing the Midmarket’s Requirements for Customer Experience Management

ReportResearch

Nov 1

Thanks to the forces of digital disruption – such as mobility, social networking, and ubiquitous connectivity – consumers have rapidly developed an appetite for engaging, differentiated, and consistent interactions with companies and brands. Firms of all sizes suddenly need to adopt or develop the tools, skill sets, and strategies that will allow them to create, deploy, measure, and optimize digital experiences across multiple channels and touchpoints. These technologies and processes constitute customer experience management (CEM), a discipline that is hard, complicated, new, and – above all – unavoidable. Nine out of 10 consumers say that they have abandoned brands due to poor customer experiences.

Key highlights

Learn why CEM is imperative for business success
Learn how and why superior CEM combines software, services, and company culture
Better understand the midmarket’s CEM requirements
Know what to look for when deploying and operating a CEM solution to reduce complexity

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CXcustomer experience managementDigital TransformationCEMCXMCMS Selectiontechnology selectionWeb content managementWCMWCMSTim WaltersMidmarketBridgeline

Scott Liewehr https://www.digitalclaritygroup.com

REPORT: Addressing the Midmarket’s Requirements for Customer Experience Management

Key highlights

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