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IIAR Recognizes DCG as New Analyst Firm of the Year

2014 certainly closed on a high note. We’re pleased to report that the Institute of Industry Analyst Relations (IIAR) named Digital Clarity Group its New Analyst Firm of the Year for 2014.

The IIAR, founded in 2006, is an independent, not-for-profit organization run by and for analyst relations (AR) professionals. Its annual awards are based on a survey of members and other carefully vetted AR professionals. According to the IIAR, its methodology and the panel approach to gathering input from experts and members 1) ensures independence, and 2) delivers the collective opinion of those who are most knowledgeable and critical of analyst firm performance.

Joining DCG in the 2014 IIAR winners’ circle are Gartner for best global firm and Constellation Research for best independent firm.

We are honored to be recognized by the IIAR as the stand-out new analyst firm of 2014. This vote of confidence by the AR community itself comes on the heels of being named as one of the Top Five global analyst firms by Influencer Relations as part of its Analyst Firm of the Year 2014 awards. Digital Clarity Group’s inclusion is more evidence that consumers of advisory and research services are eager for a range of options for acquiring the knowledge, insight, and guidance they need to make informed business decisions. This is great momentum as we move into a new year of helping organizations make customer experience management a reality.



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