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Digital Clarity Group Chosen as “Analyst Firm of the Year” by Influencer Relations and “New Firm of the Year” by Institute of Industry Analyst Relations

Industry Accolades Cement 2014 as a Remarkable Year of Growth in Client Engagements and Team Expansion
January 6, 2015, New York – Digital Clarity Group (DCG), the analyst and consulting firm focused on customer experience management (CEM), capped its most successful year to date with two prestigious awards, including being recognized as an Analyst Firm of the Year (AFOTY) in the awards announced by Influencer Relations and New Firm of the Year by the Institute of Industry Analyst Relations (IIAR).

Influencer Relations’ short list of most valuable firms is based on analysis of data gathered from 1,100 respondents in the 2014 Analyst Value Survey, run by Kea Company. The survey, launched in 2000, tracks the value that firms deliver to users of analyst services. From a field of approximately 70 analyst firms, DCG ranked fifth among the top ten global firms, a short list that also included Forrester Research, Gartner, and IDC. DCG was also highly rated in value of software coverage (ranked third) and value to buyers (ranked fourth).

The IIAR is an independent non-profit organization serving the analyst relations (AR) community. Its annual awards are determined by surveying its members and other carefully vetted AR professionals who vote in several main categories: best global firm, best independent firm and best newcomer.

“These awards cap off a breakthrough year for DCG highlighted by significant growth. During 2014 we grew our client base by 42% and our subscriber base by 170%, attracted respected talent to our analyst roster, and established industry-leading coverage of the service provider landscape for content and experience management,” noted DCG president and principal analyst Scott Liewehr.

“When we formed Digital Clarity Group, we believed there was a thirst for pragmatic advice and greater accessibility to thought leadership, delivered in a more nimble and agile way than the legacy firms can offer. By ranking DCG alongside them, users of analyst services are validating the premise that the time is right for new approaches to delivering research and guidance. We are extremely excited to build on this momentum and industry recognition as we continue to help enterprises, service providers and technology vendors successfully manage the monumental business transformation that’s required to thrive in the digital era,” Liewehr added.

“The results of the Analyst Value Survey and our analysis for the AFOTY Awards indicate that the DCG team is delivering very high value, but what I found surprising is that the firm is also delivering very high value for money,” said Duncan Chapple, senior vice president for Influencer Relations Research. “That is a very rare combination.”

About Digital Clarity Group

Digital Clarity Group is an analyst and consulting firm that helps organizations navigate the new world emerging from digital disruption. DCG works with business leaders who aim to transform the experience they deliver to customers, prospects, and employees. The firm delivers insight, research, and services focused on the content, technologies, and practices that enable world-class experiences. Founded in 2012, the firm is based in New York City. The DCG blog, team bios, reports, videos, and events are accessible on the company’s website.
Twitter: @just_clarity
Phone: +1.212.634.6874

Media Contact:

Kim Hughes
The Blueshirt Group


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