Adobe Summit 2015
When: March 9–13, 2015
Where: Salt Lake City, UT
The 7th era of marketing
Tuesday, March 10, 4:00 PM – 5:00 PM, by Robert Rose.
We are moving into a new era of marketing, one where the creation of value through story-driven experiences is the focus. Yes, the entire practice of marketing is changing—again. Come hear Robert Rose, author, content marketing strategist, and DCG’s senior contributing analyst, discuss the current transformation of the marketing department, both inside and out. Marketing is evolving from a subservient department that creates content to describe the value of a product or service into a department that knows how to create, manage, and lead the creation of valuable experiences. Discover the new types of people, processes, and technologies that are creating the marketing department of the 21st century.
Event website: Adobe Summit 2015