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Steve Goodall

Vice President & Managing Director VOCalis

Research areas

  • Digital Transformation
  • Digital Partner Management
  • Customer Experience

Previous experience

  • President and CEO at J.D. Power and Associates
  • Fellow at Stanford University
  • Founder and President of the Goodall Family Charitable Foundation
  • Board Member at Outsell Inc


Former President and CEO of J.D. Power and Associates with over 35 years of professional experience within the field of market research and extensive experience within the automotive industry. Led rapid growth of firm through focused strategy, new product development, brand building, talent acquisition, and infrastructure improvement, culminating in the sale and integration of the firm within a larger publicly-traded organization. Currently, a Fellow at Stanford University’s Distinguished Career Institute, as well as an investor and advisor to several information-focused companies.

Steve leads Digital Clarity Group’s VOCalis program. After leading J.D. Power and Associates to become the marquee symbol of quality and customer satisfaction across 12 industries, Steve is looking to transform the digital partner industry in a similar manner, improving quality and customer satisfaction through transparency via VOCalis. The VOCalis Award is the ultimate symbol of high performance by a digital agency or system integrator.

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