The Rich Media Revolution. Why the Path to Engagement Begins and Ends with Online Video.
In this paper Allen Bonde examines the essence of “new” engagement, especially when targeting increasingly distracted business-to-business (B2B) buyers and influencers. Allen looks at the power of digital storytelling and the new formula for engaging in the rich media world, and then lays out the business case for investing in video marketing. The paper reviews examples of successful online video marketing campaigns that resulted in significant social sharing and meaningful engagement.
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