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Webinar: What’s the Right Buying Strategy for Digital Experience Technology?

11:oo am ET / 4:00 pm BST

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Connie MooreIf you are in the midst of crafting the right technology strategy for your company’s digital experience platform (DXP), if you are curious about how other companies like yours have set their strategies, if you are wondering if your DX team is on the right path . . . then this webinar is for you.

Connie Moore shares insights from Digital Clarity Group’s research on buyer preferences and strategies for assembling and deploying digital experience platforms. Connie can help you take the guesswork out of setting the right approach for your company with facts and figures from DCG’s surveys and interviews. A key issue for most organizations is the choice between building a multivendor platform from best-of-breed DX components or implementing a single vendor’s end-to-end suite of DX technologies. Connie presents the findings from DCG’s research on this burning question, plus others that keep business and digital leaders awake at night. Eric Dandurant from SDL explains how a handful of leading brands are proof points for DCG’s research.

Register to attend and receive a copy of DCG’s research report.

Webinar: Measure Trust Instead of Transactions

10 am PT / 1 pm ET

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Consumers are increasingly skeptical that brands mean what they say. Yet trust – a firm belief in the reliability of what’s presented to them – is essential for attraction, engagement, and advocacy. Sure, creating whizzy digital experiences with the latest marketing technologies is essential. But marketing efforts are bound to fall short if conversion is all that matters. Today it’s about building trust as the heart of customer relationships and business success.

In this webinar, Robert Rose, senior contributing analyst at Digital Clarity Group, explains why and how a shift from measuring transactions to measuring trust will deliver better experiences for customers and better results for marketers. Attendees will gain insight into:

  • Context through the lens of trust
  • Failed promises of “dynamic content”
  • Unintended consequences of technology

Attend the webinar and learn how to foster a marketing culture of trust will deliver benefits to customers, to the brand, and to marketing teams.

Webinar: Unified Audiences Are the Key to Digital Advertising in 2018

11:00 am PT / 2:00 pm ET

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96% of B2B marketers say that their digital advertising campaigns lead to waste because their advertising inevitably reaches a significant number of people outside of their intended target. Traditional advertising that’s wasteful, the rapidly evolving B2B buying environment, and the profile of today’s B2B buyer all press for a new approach to digital advertising — one that’s more effective because it delivers targeted, relevant, trustworthy ads. This webinar explains why the concept of unified audiences is the key to effective B2B digital advertising in 2018.

DCG’s Cathy McKnight shares the virtual stage with speakers from RecruitMilitary and Salesforce. They explain that a unified audience brings together three types of data-rich audiences: those you want to know (the anticipated audience), those you know (the addressable audience), and those you can measure (the measurable audience). You’ll learn about the benefits of unifying these audiences and the data about them. You’ll also gain an understanding of how to execute by integrating technologies for advertising, marketing, and customer relationship management to automate and deliver digital ads that your customers will appreciate.

Webinar: The GDPR Evolution: How Savvy Marketers Will Survive and Thrive

10:00 am ET / 3:00 pm GMT

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What does data-driven marketing look like in a GDPR world? In the run-up to the 25 May 2018 compliance date, savvy marketers are formulating their answers to that question and preparing to execute. Not there yet? Just pulling your head out of the sand of denial? Want to make sure your new marketing practices are on track for compliance? This webinar provide insight and guidance that will help you move forward, no matter where you are on the path to readiness.

While the GDPR introduces significant changes for data security and compliance, it also compels marketers to forge new and stronger interactions with consumers built on trust, active engagement and mutual benefit. Join Tim Walters, Digital Clarity Group’s principal analyst for privacy and personal data security, and Blane Sims, Chief Innovation Office at Signal, as they explore both the obstacles and opportunities the GDPR presents. They offer compelling and actionable insights into how the GDPR impacts marketers’ ability to connect with customers in meaningful ways, how existing data and systems can be leveraged to ensure compliance now and in the future, and how the GDPR can bring privacy, customer experience, and marketing teams together to execute more relevant customer journeys.

Please see DCG’s GDPR resource page for reports, blog posts, videos, and podcasts that describe issues, challenges, and opportunities. If you’re unsure about how the GDPR impacts your organization’s marketing, data, CRM, and translation practices, contact us and we’ll connect you with experts who can help.

Webinar: Getting Ready for Next-Generation Commerce

Multiple dates/times

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Next-generation commerce is more than just the purchase transaction. It delivers a seamless experience across channels, even IoT devices. Most important, it focuses on continuing the customer conversation throughout the end-to-end experience. In this session, Jill Finger Gibson, DCG Principal Analyst, and Nate Barad, Sitecore Senior Director Product Marketing, discuss people, processes, and technologies for next-generation commerce.

Jill and Nate use the manufacturing sector as a specific example. More and more, manufacturers are going directly to end-buyers, be they consumers or businesses, rather than just being wholesalers to retail outlets. How are companies doing this, and what are the key challenges? Other topics include:

  • What is “next-generation” commerce? What makes it different from earlier generations?
  • What are the drivers for B2B versus B2C? Or are they the same?
  • For companies without in-house expertise, what’s required to move to next-generation commerce? What should they look for in a partner?

For additional analysis, download Jill’s popular report, A Brand Manufacturer’s Guide to Direct-to-Consumer e-Commerce. She introduces the paper in this post. See also her advice to digital agencies on adding transaction expertise to their creative services. Contact us if you’d like to connect with Jill to discuss your company’s plans (or lack thereof) for next-generation commerce.

webinar

Three Hot Topics, Three Webinars

In three upcoming webinars, our analysts cover the hot topics that are shaping the digital agenda for 2018. Jill Finger Gibson describes next-generation commerce, using direct-to-consumer commerce in the manufacturing sector. How are companies executing, and what are the key challenges? Tim Walters delivers hope to marketers with a positive take on data-driven marketing in a… read more >

May25

143 Days to GDPR Compliance: Marketing Calamity or Catalyst?

May 25, compliance date for the General Data Protection Regulation (GDPR), is looming large for companies that capture, manage, or use the personal data of any individual residing in a country in the European Union. If your company is impacted, are your marketers fearing calamity — or are they seeing GDPR compliance as a catalyst… read more >

Webinar: A New Approach to Single Page Applications

10:00 am ET / 15:00 BST
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Creating experiences that meet the expectations of today’s consumers requires control over content, placements, and presentation. Single Page Applications (SPAs) can provide significant value to businesses, with gains in performance and development speed.

Cathy McKnight joins speakers from BloomReach and Authentic in this webinar that explains SPAs and shows how they can overcome the constraints of traditional solutions for experience management. Cathy explains the business, marketing, and user requirements that are driving companies to SPAs. The panel discussion covers how marketers can manage experience in an SPA environment, accommodate contributors, access features that marketing teams love, and realize performance benefits and faster development.

Webinar: The Cure for Marketing Fatigue in Life Sciences: How Customer Journeys Pave the Way to Better Experiences

1:00 pm ET

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If you are a marketing leader in life sciences responsible for acquiring, onboarding, engaging, and retaining patients and health care providers, this webinar is for you.

Marketing is already challenging for life sciences companies. There’s the complex landscape of patients, influencers, practitioners, and channels, plus highly regulated operating environments. Adding to the pressure: Marketing expectations are also ramping up as today’s patients and physicians expect the same level of digital engagement they experience as when they bank, shop, and travel as individual consumers. Savvy marketers in life sciences must go beyond conventional campaign-based marketing, especially as patients and physicians tune out due to fatigue with endless print and broadcast. Leaders are borrowing a page from the digital playbooks in consumer industries and turning to customer journeys to bring new thinking to their marketing strategies and programs.

Join Connie Moore, Senior Vice President of Research for Digital Clarity Group, and Gina Mencias, Global Group Manager for Roche Diabetes Care, for unique insights into customer journey strategies and how they can change the ways that life science marketers engage audiences and increase the value of their marketing investments.

Read Connie’s post on journey strategies for life sciences marketers on the Salesforce blog for more insight and guidance.

Webinar: Five Essential Rules Every DAM Needs for Content Velocity

1:00 pm ET/10:00 am PT

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Creative and marketing teams are under pressure to create, manage, and deliver larger numbers of digital assets with complex workflows that can span multiple businesses. Digital asset management (DAM) is both a practice and a technology that aims to solve these critical challenges for media- and asset-dependent organizations. Two keys to maximizing the value of implementing DAM systems and processes are the right metadata and well-designed workflows.  

In this webinar, Cathy McKnight presents a few simple but essential rules to follow as your organization prepares for DAM. Cathy also shares her experience helping organizations solve their content problems with DAM. She shares the virtual stage with Mike Carley, product marketing manager for Adobe Experience Manager Assets.

Related DCG analysis includes Cathy’s post on DAM and customer journeys and this podcast exploring the role of DAM within the marketing landscape.

The event is hosted by Henry Stewart Events and sponsored by Adobe.

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