A Proof of Concept (PoC) and “Bake-Off” are not the same thing, although many people treat them as such. To clarify, a “Bake-Off” is a pitting of two or more vendors against each other to compare their products and services, supposedly providing a side-by-side comparison of compatibility and capability with the intent on selecting a… read more >
Customer experience management (CEM) is quickly becoming a primary focus for companies looking to garner, gain, and keep market share. What many of these organizations are missing is the value of beginning their CEM strategy at home, with their employees. New research from Aon Hewitt suggests that employee engagement levels and employee perceptions of their… read more >
In 1925, as his psychoanalytic methods began to find wider reception after decades of neglect, Sigmund Freud wrote, “Finally, I am no longer alone.” A similar sense of relief (if not vindication) must be felt by many web content management professionals today. Finally, those of us (whether analysts, consultants, vendors, or practitioners) who have long… read more >
Next week, on Tuesday, April 23, Scott Liewehr, Tim Walters and Marianne Kay will be attending Internet World 2013 in London – Europe’s longest running, best attended and biggest annual event for digital marketing and online business. Catch us during the day, or drop us a note to arrange a meet-up.
In a recent post, Digital Clarity Group President, Scott Liewehr, made this critical observation: “never conduct a technology selection without also selecting the service provider.” He talked about why this step is critical for our clients, and also reviewed factors we consider when evaluating providers (their methodologies, product fluency, ability to empathize with our clients’… read more >
As industry analysts we attend conferences, a LOT of conferences, in order to stay connected with what is going on in the industry and the people involved in driving it forward. Sometimes we are speakers (keynote and otherwise), moderators, or panelists; occasionally all three. Other times we are there as attendees, either by invitation, or… read more >
Everywhere you turn, you find people who are ready to give you the secret on how to be more “strategic” – or at least after you hire them or buy their books. However, despite all the amazing claims, I really don’t believe that IT influence depends on where you sit, who you report to, whether… read more >
The just concluded Consumer Electronics Show (CES) and related recent announcements illustrate the speed and inevitability of the transition to ubiquitous computing and connectivity. As we noted in our DCG Insight paper on ubiquity and the mobile shift, ubiquity means more things become not only computerized but also connected to each other, to the cloud,… read more >
Nadine Gordimer said “A desert is a place without expectation.” The same could be said for intranets, in that employees have come to expect very little from these internal online landscapes. As something that became common place less than 20 years ago, never really succeeded in a critical-mass-kind-of-way, and is already on its way out… read more >
