After attending the SAPPHIRE conference in Orlando this week, I leave feeling slightly puzzled, but also slightly bullish on SAP’s future in digital experience (DX). Given it is SAP’s flagship conference, SAPPHIRE covers a wide range of technology topics. And, while meaningful to me, DX is hardly the primary topic on most attendees’ minds given… read more >
DCG research and articles about: Adobe
Who and what is driving investment in digital experience platforms (DXPs)? What approaches are companies taking to their DXPs — going with a single vendor’s end-to-end suite, or assembling their DXPs with best-in-class components from multiple vendors? Why take one approach over the other? And just what is digital experience platform, anyway? What capabilities comprise… read more >
Want your project to fail? Select the perfect technology, but the wrong digital partner. Want to ensure success? Select the right digital partner, and a less-than-perfect technology. Heck, go ahead and make a bad technology choice. If you’ve got a great partner that understands your business, is fluent in the technology and how it integrates… read more >
Ask a group of people who have recently served as key participants of a recent digital experience (DX) technology implementation, led by a digital partner (systems integrator, consultancy, or digital agency) at their respective organizations, and you will get a wide variety of responses. One person thinks their project went smoothly. Another person cites a… read more >
When the large technology research firms produce foolhardy reports, our response is typically an eye-roll – Ho hum, there they go again. But, while mostly futile, those vendor plot graphs generate a lot of revenue, so we understand that they have to churn them out regularly to keep the business afloat, and thus, the resulting reports can’t all be… read more >
Digital Clarity Group’s research on Digital Transformation in Higher Education indicates that many institutions of higher education lack real insight into the needs and desires of education customers. Findings show that little user research is being gathered and synthesized. Where analytics tools are available, little insight is being extracted from them, neither for engagement nor for prioritizing content management activities. How can higher ed marketers and web teams get started with closing this critical knowledge gap?
In this webinar, Mary Laplante reviews the research and shows how personas, journey maps, and journey mapping workshops can help institutions advance digital transformation. They are keys to developing a deeper understanding of education customers and to engaging them with compelling experiences. Attendees will learn how these proven tools can also bring digital stakeholders together and foster a customer-centric mindset.
Today Microsoft announced a strategic partnership with Adobe making Azure the primary cloud platform for Adobe while integrating Marketing Cloud with Dynamics365, its combined CRM/ERP solution. It’s all too easy to dismiss partnerships as little more than marketing ploys. For example, Oracle announced a ‘major’ partnership with Salesforce a couple of years back, and this… read more >
Ask anyone who works in the not-for-profit higher education sector about where his or her institution is on the digital experience curve, and you’ll likely hear a very similar tune: lagging behind other industries and struggling to adopt effective organization-wide digital practices. An underlying factor is that many institutions are stuck in a hamster wheel of content… read more >
Digital Clarity Group’s MAP round-up condenses and consolidates some of the marketing automation industry’s most topical news and happenings from the past couple of months. This edition’s round-up catches up with why IBM is so interested in the weather and Marketo – the acquisition buzz, as well as its new partner and IoT offering. IBM, the… read more >
Earlier this week Adobe announced it was taking its relationship with Livefyre, the cloud-based content marketing and engagement platform, to the next level by acquiring the firm for an undisclosed amount. The acquisition, expected to officially close in the coming months, will enable Adobe Marketing Cloud customers to increase their content velocity by integrating real-time,… read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.
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