February 25-27, 2015. New York, USA. Meet Cathy McKnight at Social Media Week. Event website: Social Media Week. read more >
DCG research and articles about: social media
Looking to reach and influence customers through social media? Just be sure your mission aligns with reality first. A recent Wall Street Journal article, “Social Media Fail to Live Up to Early Marketing Hype” finally laid bare what I’ve been preaching for a while: social media marketing should not be a numbers game; it should… read more >
Monday October 21 2013, New York – Don’t miss Partner & Principal Analyst Allen Bonde speaking in an upcoming webinar Wednesday October 30th at 10:00am PST / 1:00pm EST. “Get Big Data Value from Social Media – A Webcast with Digital Clarity Group” will feature ideas and discussions around ideas such as: How social media… read more >
In this paper, Allen Bonde reviews the state of social adoption and where innovative companies are focusing their investments. He then outlines a new model for characterizing the stages, or “local markets,” within a modern social business to provide a framework for “thinking globally while acting locally” when it comes to enterprise adoption. Finally, Allen… read more >
Thursday August 15, 2013, New York – Allen Bonde, Partner and Principal Analyst at Digital Clarity Group, will be in Columbus, Ohio on Tuesday August 20th, 2013 speaking at the SDL Online Retail Solution Micro Brewery Bash. This event is an opportunity for peers in the online retail profession to network and join the first Online… read more >
The search for next big thing when it comes to Customer Relationship Management has been a long, strange trip for those of us who remember when Siebel was battling it out with Brock and Saratoga, and cloud computing was still a gleam in Eric Schmidt’s eye. But here we are, a dozen years after the… read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.
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