Want your project to fail? Select the perfect technology, but the wrong digital partner. Want to ensure success? Select the right digital partner, and a less-than-perfect technology. Heck, go ahead and make a bad technology choice. If you’ve got a great partner that understands your business, is fluent in the technology and how it integrates… read more >
Last week President Trump signed an executive order that took aim at the US high tech sector’s workforce. The order stipulated: The launch of a government-wide, multi-agency review of H-1B. The intent of the review is to identify “fraud and abuses” in the system and to encourage business and consumer behavior to “Buy American, Hire… read more >
Remember dating in high school? All the cliques; the cool kids, band geeks, jocks, punks, gamers, stoners, artsies, metal heads, etc. If you were part of one clique or in the fringe, it was difficult if not impossible to get to know, let alone date, someone in another clique. Dating at university, while not as… read more >
Around this time last year, media conglomerate Publicis Groupe released a video of CEO Maurice Levy on YouTube. Levy explained that the company was moving to a more client-centric organizational model comprised of four divisions: Publicis Communications, Publicis Media, Publicis.Sapient, and Publicis Health. As Digital Clarity Group noted in an analysis of the announcement, the idea of… read more >
Customer Experience (CX) initiatives can be extremely complex or relatively straightforward – depending on whether the focus is on 1) customer experience management (CEM) by transforming the CX and reinventing customer-facing business processes across the organization, or 2) implementing technologies such as a content management system (CMS), customer analytics, or e-commerce. But no matter what… read more >
Digital Clarity Group Launches a Voice of the Customer Program for Evaluating Service Providers Customer experience management initiatives can be extremely complex or relatively straightforward – ranging from transforming the customer experience and reinventing the strategic business processes that support business initiatives to implementing technologies such as a content management system or digital asset management… read more >
Looking for a new technology? Perhaps a new web content management (WCM), or digital asset management (DAM) solution, or a digital marketing platform (DMP) platform? This tool will guide you through an eight-step process to help you select the right fit technology and implementation partner. Simple and easy to follow, DGC’s technology and service provider selection… read more >
The digital agency mergers + acquisitions space is an insatiable creature. Last week, Chicago-based technology and design firm, Rightpoint, bought out Boston-based full service digital agency, Agency Oasis. Terms of the deal were not disclosed but the acquisition was funded with a $55 million investment captured in May 2015 from New York-based private equity firm… read more >
Historically, technology vendors have had ‘reseller’ channels, the sole purpose of which being to sell as quickly as possible as many licenses as possible for the vendor. As such, the vendor has long measured success solely on the basis of revenue generated by a particular channel partner. Quite simply, the technology vendor hopes that the… read more >
This past week I spent time with new CEO Chuck Robbins and SVP of the Global Partner Organization Wendy Bahr at the Cisco Partner Summit in San Diego. What I wanted to learn about was how Cisco is shifting its channel to embrace digital transformation opportunities. Specifically, how they are shifting the channel from a… read more >
