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DCG research and articles about: salesforce.com

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OpenText, Demandware, and Salesforce.com are all on a buyer’s shortlist. What are they buying?

Give up? Yeah, me too. We’ve been known to critique technology rankings such as the Wave and Magic Quadrant here at DCG, since we don’t think they provide much actionable insight, and we usually add a little color commentary to spice things up. However, in the case of Forrester’s new Digital Experience Delivery [DEaD?] Platforms Wave, I… read more >

Digital Clarity Group

HubSpot Broadens Offerings for Big and Small Company Marketers – and Sales Teams Too

At this week’s INBOUND event, HubSpot made a number of noteworthy announcements, especially around its Content Optimization System, Social Inbox (which I previously covered), new reporting engine and “Signals” tool for sales teams. As discussed in my last post looking at HubSpot’s growth and outlook, I called out several areas/challenges the company needed to address,… read more >

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Suite trend continues with Salesforce $2.5B acquisition of ExactTarget

Got it. Got it. Need it. Got it. The sounds of hockey card collections and Salesforce.com’s (SFDC) approach to business growth as reinforced with today’s announcement of its acquisition of cloud marketing automation platform ExactTarget. This is the biggest price tag paid in SFDC’s long list of acquisitions made in its 14-year history. At $2.5… read more >

Marketing Automation pie

Eloqua acquisition a step in right direction . . . for Oracle

Oracle buying Eloqua for $871 million is a BIG deal. A big deal that is good for those who own Eloqua stock (as my colleague Robert Rose said, “Merry Christmas Eloqua employees”), but maybe not something to toast if you are an Eloqua customer. Time will tell that tale. All-in-one solution With this announcement, Oracle… read more >

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If the CMO is the new CIO – We Should All Say Uh-Oh!

If you haven’t noticed there’s great buzz afoot over a recent report where analyst Laura McLellan concluded that by 2017, the CMO will spend more on IT than the CIO.  This proclamation is going the technology/marketing wonk version of viral. Even Michael Lazerow used it in his New Beginnings post explaining why he was super-excited… read more >

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Bridging the Social Divide – Salesforce.com set to buy Buddy Media

Saleforce.com (SFDC) is methodically building its bridge to span the social-enterprise divide. And with confirmation today that it will spend $689 million on Buddy Media, it lays another timber to sit along side Jigsaw (now data.com), Radian6 and Rypple in its social bridge. Salesforce.com – A Social Leader? As a long time leader in meeting… read more >

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