In a recent piece on his Asymco blog, Horace Dediu tackles the question of how to predict what category Apple might enter next. (Specifically, whether they will build a car.) However, I think the piece exposes some essential but overlooked elements of customer experience management. It ought to be required reading for anyone involved with… read more >
It’s getting tough out there. Consumers are more widely connected than ever, across a rapidly increasing number of devices. Various research studies indicate that, in response, marketers are giving top priority to delivering data-driven, relevant content experiences across new and existing digital channels. But for most enterprises, simply prioritizing an initiative doesn’t guarantee it will actually happen. Organizational… read more >
June 18, 2015. London, UK. Experiences: The 7th Era of Marketing by Robert Rose Event website: FutureComms 2015 read more >
June 16, 2015. Toronto, Canada. Experiences: The 7th Era of Marketing by Robert Rose Event website: Asigra Global Partner Summit 2015 read more >
April 27, 2015. Montreal, Canada. The Content Marketing Imperative by Robert Rose Event website: Cisco Partner Summit 2015 read more >
March 25, 2015. San Francisco, CA, USA Content Is What We Are: Bridging The Gap Between Relevant Experiences & Intelligent Content by Robert Rose Event website: Intelligent Content Conference read more >
March 9–13, 2015. Salt Lake City, UT. Meet Scott Liewehr, Cathy McKnight, Tim Walters, Ph.D., Connie Moore, and Robert Rose at Adobe Summit 2015. Robert Rose will be speaking on March 10, 2015. Event website: Adobe Summit 2015 read more >
Fifteen years ago, world-renowned marketing professor Philip Kotler published Kotler on Marketing. He concluded the book with a section called “Transformational Marketing,” in which he discussed how the “new age of electronic marketing” would change the field. He predicted a fundamental rethinking of the ways that marketers identify, communicate, and deliver value to customers. As Robert Rose points out in… read more >
For many marketing executives in the mid-market, digital disruption is the “Justin Bieber” of business: popular enough that they have to pay attention – but annoying enough that they wish they didn’t have to. One CMO at a large publishing company told me recently, “I know we’re supposed to innovate and create this technology-driven change,… read more >
September 8-11, 2014, Cleveland, OH, USA. Content Creation Management – Building A New Process For Our Business & Content Marketing Success Content Marketing 201: How to Create a Content Marketing Strategy Mini-Keynote – Experiences: The 7th Era of Marketing & The Rise Of Content Creation Management by Robert Rose read more >
