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DCG research and articles about: projects

ribbon-cutting

Firms and Service Partners Must Abandon the Project Mentality

In recent discussions with both IT and marketing leaders at over ten firms, they consistently noted one common barrier to improving customer experiences. As one said, “Getting the capital expenditure budget for the project is actually not that hard. But approval for on-going operational expenses is very rare.” This build-launch-and-forget mentality was never a good idea…. read more >

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