Welcome to another episode of Podcasts by Digital Clarity Group. In this segment, Cathy McKnight and Connie Moore explore some of the big challenges marketers run into with technology selection, as well as procuring, and integrating complex new marketing technology platforms. Why marketers fail at technology selection: Transcript Connie Moore (CM): Hello and thank you for… read more >
DCG research and articles about: procurement
In today’s content-driven online environment, the ability to effectively deliver accurate, relevant information in the right format, and in a timely fashion on the web is imperative for any successful online strategy. Finding the ‘best-fit’ Web Content Management System (WCMS) for your public, intranet and/or extranet websites is one of the first steps on that… read more >
June 12, 2014, London, UK. Selecting the Right Digital Agency, Marianne Kay Event website: J.Boye European Oracle WebCenter Sites User Group read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.