Of the following five “facts”, which one is ‘fake news’? Fact #1: The market for marketing and digital experience technology is hot. Fact #2: Experience technology depends as much on people and process as on its own functional capabilities. Fact #3: Nearly every marketing technology vendor on the planet talks about customer experience, and how it’s a top priority. Fact… read more >
DCG research and articles about: partner channel
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.
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Presbyterian Homes and Services