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DCG research and articles about: omnichannel

Free Developer Report

Headless CMS Breathes New Life Into “Content Anywhere”

A headless content management system (CMS) is a contemporary solution to the inexorable demand for content anywhere and everywhere. Offering a value proposition aligned with this demand, headless systems are now popping to the top of buyer short lists during technology selections. This new report from Digital Clarity Group explains why. A headless CMS features… read more >

Digital Clarity Group

The Next Wave of Ecommerce Platforms: Tackling the Omnichannel Challenge

In the last ten to fifteen years, there have been two primary ways in which ecommerce platform vendors have segmented their target customers and differentiated from each other: Customer size: small (mom and pop shops selling under $10 million), mid-market (anywhere from $10 million to $500 million in revenue), or enterprise (usually $1 billion and above). Customer business… read more >


Data: Removing the barriers to get the bigger picture

Doing something over and over again and expecting a different result is EITHER practice or insanity.  The difference is simply in how long you’re willing to wait until things start to change. Similarly, treating all customers the same and simply doing the same things over in the new channels, is equally as unproductive. To successfully meet… read more >

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Episerver Goes Shopping

Episerver has announced acquisitions of two different software firms over the past few weeks. Both acquisitions will be added to the Episerver Digital Experience Cloud, thus adding digital marketing capabilities to the vendor’s existing content and commerce solutions. The two acquisitions, both in Europe, are Optivo, an email marketing software vendor based in Germany, and Peerius, an omnichannel personalization vendor based… read more >

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How Does a CMS Support Omnichannel?

The more channels that emerge for customer engagement, the more omnichannel strategy becomes important, and content is arguably the heart and soul of every strategy. How does a CMS support omnichannel? Scott Liewehr talks it over with Tyler Pyburn on the latest episode of CMS Connected. CMS-Connected is a monthly news and commentary show covering the… read more >

Slack bots directory

Why Bots Should Matter To Customer Experience Professionals

Bots may already be old news for you if you are an investor or tech professional in Silicon Valley, where from what I hear they have already been a hot topic for at least the last year. The numbers bear this out: according to CB Insights, artificial intelligence start-ups (of which bots are a portion) raised… read more >

Digital Clarity Group

Walmart’s Acquisition: Defensive and Questionable

Walmart announced earlier this week that it had agreed to acquire e-commerce start-up for $3.3 billion, making headlines as the largest e-commerce acquisition to date. In this light, Unilever’s recent splash of $1 billion for Dollar Shave Club now seems almost quaint by comparison. While Walmart can certainly afford such a purchase, it smacks of… read more >

Digital Clarity Group

Consumers Want Omnichannel, But Have Privacy Concerns

How well are retailers delivering omnichannel experiences? How do consumers feel about their current online and in-store shopping experiences?  A new study, recently published by Periscope by McKinsey, set out to answer these questions. The study, based on a survey of about 1600 respondents in the U.S. and the U.K., during July 2016, showed that consumers want better… read more >

voice care agents

Voice is Dead. Long live Non-Voice.

Since 2010 the sale of voice-related technology for the contact center has seen a steady decline. This has forced the contact center and voice vendors such as Avaya, Interactive Intelligence, Cisco, Nuance, Genesys and others to explore different growth strategies in order to keep shareholders happy. The typical choices these vendors made was to start… read more >

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Will Washington’s New Overtime Eligibility Regulations Hurt Retailers?

This week, the White House announced a new labor regulation that will extend overtime eligibility to 4.2 million workers. This regulation raises the minimum salary for workers who must receive overtime pay from $23,660, a rate that was last set in 2004, to $47,476. This is a big deal. The mean annual wage for a retail… read more >

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