When it comes to marketing and evaluating software, vendors and buyers alike still tend to overemphasize market categories like enterprise, midmarket, and SMB. In a pair of previous reports, we have argued that such revenue-based distinctions are a disservice to suppliers and users alike. Vendors end up switching from one category to another in search… read more >
Consumer expectations do not diminish according to the size of the organization. We all just want a great experience regardless of the size of the organization attempting to engage us. Whether in a B2C or B2B context, we don’t distinguish between massive enterprises and family-owned firms, nor between temporary sites for a product launch and the polished omnichannel experiences of a world wide… read more >
It’s that time of year where it seems like everyone in the known universe and beyond is either organizing conferences, preparing to exhibit or speak at them, or attending them. Accompanying the raft of conferences are announcements and press releases galore, and one in particular from the #IRCE15 event taking place in Chicago this week caught… read more >
Traditional market segmentations – by gross revenue or number of employees – are useful for sizing a market and calculating technology spend. But what does “enterprise,” “midmarket,” or “SMB” really mean for software solutions? DCG has just released two Insight Papers that address this question and attempt to pin down the enterprise and midmarket requirements… read more >
