For marketers, content management systems are the workhorses of customer experience and digital engagement. The need to fill and refill the content pipeline, to track and measure, and to deliver effectively is inexorable. Content is created, stored, and managed in multiple formats and systems, including web content, product information, customer information, and digital assets. Marketers… read more >
DCG research and articles about: marketers
Last week Scott Liewehr and I joined more than sixty leaders representing some of the most respected globally-recognized brands along with a group of marketing technology vendors and implementation service providers for the CMO Digital US Summit. Held at the stunning Rancho Bernardo Inn in San Diego, this premier event focused on helping brands get ahead… read more >
Welcome to another episode of Podcasts by Digital Clarity Group. In this segment, Cathy McKnight and Connie Moore explore some of the big challenges marketers run into with technology selection, as well as procuring, and integrating complex new marketing technology platforms. Why marketers fail at technology selection: Transcript Connie Moore (CM): Hello and thank you for… read more >
After a two-year hiatus from the world of work I’m back at it again, having just joined Digital Clarity Group as senior vice president, research. (Here’s the bio.) You may be wondering, why now? And why DCG? Good questions. Why now? The “why now” is easy. I left the workforce in January 2013 because of a… read more >
Monday August 19, 2013, New York – Digital Clarity Group Partner and Senior Analyst Robert Rose was recently interviewed for CMO.com. Covering topics from Big Data to social ROI, Robert gave CMO readers insight into how content marketing can be effectively leveraged for increased business success. As an expert in content marketing, Robert Rose discussed the… read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.
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