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DCG research and articles about: localization

Digital Clarity Group

Multilingual content: A key driver for ecommerce growth

Engaging with customers in their language is essential to delivering great experiences. And that engagement is more than just using the right words. It also involves crafting all content that touches the customer in such a way that it demonstrates empathy and understanding. Creating great content is no easy task in one’s native language. It’s… read more >


VIDEO: SDL’s plans to divest parts of its marketing suite

In this CMS Insider segment of CMS-Connected, I provide some thoughts about SDL’s announcement that they plan to divest parts of their marketing suite (Campaigns, Social, and FredHopper). I’m bullish on this move, and I say “it’s about time” that they stop playing copy-cat. The question, in my mind, is whether or not they will… read more >

Digital Clarity Group

Digital Clarity Group Continues Growth, Hires Mary Laplante as Vice President of Client Services

Thursday October 17 2013, New York – Digital Clarity Group (DCG), a research-driven advisory firm focused on helping leaders navigate the digital transformation, has announced that industry executive Mary Laplante has joined DCG as Vice President, Client Services. Most recently Vice President and Practice Leader for custom research and consulting at Outsell, Inc., a market… read more >

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