Business transformation, or its offspring–digital transformation–is sweeping across the pharma industry. In reality, most pharma companies been slower to embrace transformation than firms in many other industries, such as retail and CPG. Now pharma companies are either racing or at least marching double-time to catch up with new business models and customer expectations. As a… read more >
DCG research and articles about: life sciences
In this report, Connie Moore offers unique insights into customer journey strategies and journey mapping practices that can be leveraged for better customer experience in the pharma sector. Marketing is already challenging for pharma companies. Pharma continues to spend the lion’s share of its marketing dollars to reach patients via broadcast advertising and print. Direct-to-consumer… read more >
Webinar: The Cure for Marketing Fatigue in Life Sciences: How Customer Journeys Pave the Way to Better Experiences
1:00 pm ET
If you are a marketing leader in life sciences responsible for acquiring, onboarding, engaging, and retaining patients and health care providers, this webinar is for you.
Marketing is already challenging for life sciences companies. There’s the complex landscape of patients, influencers, practitioners, and channels, plus highly regulated operating environments. Adding to the pressure: Marketing expectations are also ramping up as today’s patients and physicians expect the same level of digital engagement they experience as when they bank, shop, and travel as individual consumers. Savvy marketers in life sciences must go beyond conventional campaign-based marketing, especially as patients and physicians tune out due to fatigue with endless print and broadcast. Leaders are borrowing a page from the digital playbooks in consumer industries and turning to customer journeys to bring new thinking to their marketing strategies and programs.
Join Connie Moore, Senior Vice President of Research for Digital Clarity Group, and Gina Mencias, Global Group Manager for Roche Diabetes Care, for unique insights into customer journey strategies and how they can change the ways that life science marketers engage audiences and increase the value of their marketing investments.
Read Connie’s post on journey strategies for life sciences marketers on the Salesforce blog for more insight and guidance.
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.
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