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DCG research and articles about: Johan Jacobx

Free Developer Report

Get Started on Creating Great Customer Experiences with Journey Strategies

If customers are king, then understanding the journeys they choose to take with our organizations is highly strategic for sustainable success. But creating multiple journeys without a journey strategy can still deliver disjointed customer experiences. This short-sighted approach guarantees that journey mapping will  have a negative rather than positive impact on efforts to improve customer… read more >

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