Next-generation commerce is more than just the purchase transaction. It delivers a seamless experience across channels, even IoT devices. Most important, it focuses on continuing the customer conversation throughout the end-to-end experience. In this session, Jill Finger Gibson, DCG Principal Analyst, and Nate Barad, Sitecore Senior Director Product Marketing, discuss people, processes, and technologies for next-generation commerce.
Jill and Nate use the manufacturing sector as a specific example. More and more, manufacturers are going directly to end-buyers, be they consumers or businesses, rather than just being wholesalers to retail outlets. How are companies doing this, and what are the key challenges? Other topics include:
- What is “next-generation” commerce? What makes it different from earlier generations?
- What are the drivers for B2B versus B2C? Or are they the same?
- For companies without in-house expertise, what’s required to move to next-generation commerce? What should they look for in a partner?
For additional analysis, download Jill’s popular report, A Brand Manufacturer’s Guide to Direct-to-Consumer e-Commerce. She introduces the paper in this post. See also her advice to digital agencies on adding transaction expertise to their creative services. Contact us if you’d like to connect with Jill to discuss your company’s plans (or lack thereof) for next-generation commerce.