In an era where brands are finally getting more pragmatic in their digital pursuits, organizations must be conscious that pragmatism should not lead to corner-cutting, especially when it comes to technology implementations. According to over 1,000 respondents to our VOCalis Voice of Customer survey, project failure rates are highest when brands turn to their in-house IT teams to implement their enterprise technologies rather than… read more >
DCG research and articles about: Information Technology
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.
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