One of the major areas of concern for organizations affected by the General Data Protection Regulation (GDPR) is ensuring they have the systems and processes in place to handle requests from individuals for information about, or access to, their personal data. Enabling the so-called data subject rights may be the first big challenge many organizations… read more >
DCG research and articles about: General Data Protection Regulation
10:00 am ET / 3:00 pm GMT
What does data-driven marketing look like in a GDPR world? In the run-up to the 25 May 2018 compliance date, savvy marketers are formulating their answers to that question and preparing to execute. Not there yet? Just pulling your head out of the sand of denial? Want to make sure your new marketing practices are on track for compliance? This webinar provide insight and guidance that will help you move forward, no matter where you are on the path to readiness.
While the GDPR introduces significant changes for data security and compliance, it also compels marketers to forge new and stronger interactions with consumers built on trust, active engagement and mutual benefit. Join Tim Walters, Digital Clarity Group’s principal analyst for privacy and personal data security, and Blane Sims, Chief Innovation Office at Signal, as they explore both the obstacles and opportunities the GDPR presents. They offer compelling and actionable insights into how the GDPR impacts marketers’ ability to connect with customers in meaningful ways, how existing data and systems can be leveraged to ensure compliance now and in the future, and how the GDPR can bring privacy, customer experience, and marketing teams together to execute more relevant customer journeys.
Please see DCG’s GDPR resource page for reports, blog posts, videos, and podcasts that describe issues, challenges, and opportunities. If you’re unsure about how the GDPR impacts your organization’s marketing, data, CRM, and translation practices, contact us and we’ll connect you with experts who can help.
Despite its name, the General Data Protection Regulation (GDPR) is not something that will be taken care of by the lawyers in the compliance department and the data security pros in IT. The GDPR – which takes effect May 25, 2018, and applies to every company that touches the personal data of people who live… read more >
May 25, compliance date for the General Data Protection Regulation (GDPR), is looming large for companies that capture, manage, or use the personal data of any individual residing in a country in the European Union. If your company is impacted, are your marketers fearing calamity — or are they seeing GDPR compliance as a catalyst… read more >
The requirement to comply with the General Data Protection Regulation (GDPR) is 197 days away. By now, most of our readers are aware that the regulation affects any organization that captures, maintains, and uses personal information about individuals who reside in countries within the European Union. The swath of global companies impacted is therefore broad… read more >
Choosing the wrong systems and partners always has negative business impact. The risks associated with poor choices are now even higher for organizations that market goods and services to European residents or track their behaviors – that is, for those that must comply with General Data Protection Regulation (GDPR) in just 253 calendar days. By… read more >
Barely a year from now – on May 25, 2018 – the EU’s General Data Protection Regulation (GDPR) will institute a revolutionary new business environment for any company that does business in the European Union. As explained in our Executive FAQ, our webinar, and our blog posts, the GDPR requires significant and fundamental changes in… read more >
In his presentation at MarTech, Jake DiMare explores the meaning and impact of emerging data protection regulations.
Marketers, beware: new regulations are guaranteed to impact your marketing strategies, your programs, even the ways you do your day-to-day work. The biggest pressures are coming from compliance with the General Data Protection Regulation (GDPR) in May 2018. First, Jake explains why US companies must comply — it’s very risky (and expensive) to think these regulations don’t apply to you. Second, he explains the “how” by looking at marketing technology stack requirements for compliance. The takeaways include a practical guide to next steps.
Contact us to arrange a face-to-face meeting with Jake.
Did you know that selecting the wrong vendor or services partner could put your company at risk of violating customer data privacy regulations? It’s true. The provisions for data protection by design (DPbD) effectively require that controllers and processors – that is, your company – may work only with vendors and service providers with… read more >
This month the House and Senate drove two more nails into the coffin containing what remains of personal data protection for citizens of the United States. Senate Joint Resolution 34 struck down rules stipulating an Internet Service Provider (ISP) must obtain opt-in permission to use and sell consumer’s private data including browsing history, health, and… read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.
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