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DCG research and articles about: experience

Tug-Of-War

Who Owns the Customer’s Experience? It’s Complicated

In a recent blog post, Doc Searls commented on an article about the ownership of customer experiences. Who Owns the Mobile Experience? is a report by Unlockd on mobile advertising in the U.K. To clarify the way toward an answer, the report adds, “mobile operators or advertisers?” The correct answer is neither. Nobody’s experience is “owned” by somebody… read more >

Digital Clarity Group

Thinking Out Loud – Knowledge Management

Warning: I sometimes often like to use anecdotes from my experiences to illustrate my points. Note: E-discovery refers to the tools and practices used to automate the review of electronic content for relevance in legal proceedings. This overly simplified definition will be relevant later in this post. Knowledge Management is defined as [insert your definition… read more >

JoshieRitzCarltoncard

Putting the “management” into CEM

In 1925, as his psychoanalytic methods began to find wider reception after decades of neglect, Sigmund Freud wrote, “Finally, I am no longer alone.” A similar sense of relief (if not vindication) must be felt by many web content management professionals today. Finally, those of us (whether analysts, consultants, vendors, or practitioners) who have long… read more >

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