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DCG research and articles about: enterprise social

Digital Clarity Group

Microsoft’s acquisition of LinkedIn is an entree into services

I’m going to try something new. I’m not in an environment where I can write a full blogpost about Microsoft’s planned acquisition of LinkedIn for $26.2B. But, rather than not commenting at all, I’m going to post a few thoughts for your consideration: Everyone will say this is about Microsoft entering the enterprise social media… read more >

Free Developer Report

The Market Within: Creating a More Responsive Social Business by Treating Employees like Customers

In this paper, Allen Bonde reviews the state of social adoption and where innovative companies are focusing their investments. He then outlines a new model for characterizing the stages, or “local markets,” within a modern social business to provide a framework for “thinking globally while acting locally” when it comes to enterprise adoption. Finally, Allen… read more >

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