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DCG research and articles about: DXP

Webinar: What’s the Right Buying Strategy for Digital Experience Technology?

11:oo am ET / 4:00 pm BST

Register here

Connie MooreIf you are in the midst of crafting the right technology strategy for your company’s digital experience platform (DXP), if you are curious about how other companies like yours have set their strategies, if you are wondering if your DX team is on the right path . . . then this webinar is for you.

Connie Moore shares insights from Digital Clarity Group’s research on buyer preferences and strategies for assembling and deploying digital experience platforms. Connie can help you take the guesswork out of setting the right approach for your company with facts and figures from DCG’s surveys and interviews. A key issue for most organizations is the choice between building a multivendor platform from best-of-breed DX components or implementing a single vendor’s end-to-end suite of DX technologies. Connie presents the findings from DCG’s research on this burning question, plus others that keep business and digital leaders awake at night. Eric Dandurant from SDL explains how a handful of leading brands are proof points for DCG’s research.

Register to attend and receive a copy of DCG’s research report.

Digital Clarity Group

Can SAP’s new C4/HANA suite lead the digital experience revolution?

After attending the SAPPHIRE conference in Orlando this week, I leave feeling slightly puzzled, but also slightly bullish on SAP’s future in digital experience (DX). Given it is SAP’s flagship conference, SAPPHIRE covers a wide range of technology topics. And, while meaningful to me, DX is hardly the primary topic on most attendees’ minds given… read more >

Free Developer Report

Digital Experience Platforms: Buyer Trends, Preferences, and Strategies

Digital Experience Platforms: Buyer Trends, Preferences, and Strategies answers the strategic questions that are top-of-mind for business leaders, executives, managers, and practitioners. Who and what is driving investment in digital experience platforms (DXPs)? What approaches are companies taking to their DXPs — going with a single vendor’s end-to-end suite, or assembling their DXPs with best-in-class components… read more >

BurningQnew480

DCG research answers your burning questions about digital experience platforms

Who and what is driving investment in digital experience platforms (DXPs)? What approaches are companies taking to their DXPs — going with a single vendor’s end-to-end suite, or assembling their DXPs with best-in-class components from multiple vendors? Why take one approach over the other? And just what is digital experience platform, anyway? What capabilities comprise… read more >

Beware of the flaw of averages

Nonsensical: the latest Digital Experience Platform Wave from Forrester

When the large technology research firms produce foolhardy reports, our response is typically an eye-roll – Ho hum, there they go again. But, while mostly futile, those vendor plot graphs generate a lot of revenue, so we understand that they have to churn them out regularly to keep the business afloat, and thus, the resulting reports can’t all be… read more >

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