In part one of this epic tale, we addressed the elephant in the content team room: governance. In this, part two, of the content governance tale, let’s look at building a team that will help ensure the right content, gets to the right channel, at the right time, to meet the needs of its audiences…. read more >
Cathy McKnight shares her insights and knowledge at this year’s Information Development World.
Cathy delivers the opening session Understanding Digital Transformation, on May 15 at 9:40 am.
Information Development World (IDW) is the conference for technical, marketing, and product information managers—the folks responsible for managing the people, processes, and technologies involved in creating exceptional customer experiences with content.
Contact us to arrange a time to meet with Cathy at IDW.
Congratulations! In recognition for your hard work and reputation for getting things done, you’ve been assigned as the project lead for your company’s new “digital transformation” initiative. This initiative may have a different name involving terms such as “website”, “e-commerce”, “experience”, or all three, but the underlying challenge is the same. Your current digital infrastructure isn’t cutting it anymore. Your… read more >
Last week at the GDS eCommerce Insight Executive Summit at the Château Élan in Atlanta, I spoke about eCommerce’s ongoing and pivotal role in digital transformation during my presentation. The audience was packed with executives from easily recognized, Fortune 500 brands in retail and finance who were there specifically looking for solutions and strategies to… read more >
Scott Liewehr delivers a business track keynote on “Achieving Customer Experience Success by Humanizing Your Approach” at NASSCOM’s India Leadership Forum in Mumbai. This is the 25th anniversary edition of the event, which attracts IT leaders and practitioners from around the globe. This year’s theme is “Digital Inflection Point: Re-Imagine Not Re-Engineer.” Sessions are organized around five topics: megatrends, technologies, imperatives, enablers, and dilemmas. The program features an impressive list of speakers: IBM’s Ginni Rometty; executives from digital partners and integrators including GE Digital, Deloitte Digital, Accenture, Tata Consultancy, and Cognizant; and CIOs and digital leaders from brands such as Philips. Pitney Bowes, Cisco Systems, Steelcase, and the City of Los Angeles.
Scott’s presentation at NASSCOM’s 2016 conference was entitled “Two Sides of the Digital Transformation Coin: Digital Inside and Outside.” View the video here, and read the DCG report on which his talk is based. Contact us to arrange a time to meet with Scott in Mumbai.
Digital Transformation Requires a New Approach to Technology Implementation In this paper, Jill Finger Gibson explains why it’s essential to rethink traditional approaches when it comes to customer experience (CX) technology implementations. Organizations must learn to look beyond “go live” to achieve sustainable digital transformation. This new mindset will also put them in a stronger position… read more >
Key takeaways from a panel of senior executives who recently gathered to discuss marketing in the era of accelerating technological change.
Welcome to Just Clarity, a periodic podcast about Digital. Just Clarity is produced by the team at Digital Clarity Group. We help leaders transform the experience they deliver to customers, prospects, and their employees through the effective selection, integration, and adoption of customer experience management technology. Learn more at digitalclaritygroup.com Cathy McKnight (CMc): In this… read more >
2:00 pm ET / 11:00 am PT
The path to your company’s longevity and future success is not simply “more technology.” While technology is certainly the enabler, you need to invest heavily on a strategic and cultural shift within the organization.
When it comes mapping your future strategies and practices, AIIM research regularly shows that there is a lot of variation from organization to organization on where you are on the digital journey. While some organizations have taken initial steps, many still lack clear direction. With so much variation, how do you determine the best plan for you?
Join us as we discuss the reasons why you need to understand where you are today, plan for your desired future state, and map how to get there. To accomplish this, we’ll outline 6 criteria to measure your digital maturity.
Companies that truly transform themselves will become the new leaders, the “built to last” organizations of the future. By contrast, laggards in will have to become highly reactive just to survive. And it’s more than just survival – it’s about succeeding. And we’ll show you how.
DX Summit is a two-day conference which covers the strategies, technologies and thought leadership that deliver great digital experiences.
Cathy McKnight will facilitate a roundtable session: Need A New DX Platform? Players, Perspectives and the Script for Success at 9:45 am on Wednesday, November 16, 2016. In this highly interactive roundtable session, four industry professionals bring different perspectives to the process of scoping, acquiring and implementing a new DX platform. Speakers play the roles of executive champion/budget holder, project leader, consulting partner and solution team. Gain unique insight into success factors for organizing and executing your next DX acquisition, including navigating the business case, identifying stakeholders, planning for the vendor pitches and making the final decisions. The session ends with a flash forward–one year out, how did the acquisition and implementation deliver results?
