Digital Experience Platforms: Buyer Trends, Preferences, and Strategies answers the strategic questions that are top-of-mind for business leaders, executives, managers, and practitioners. Who and what is driving investment in digital experience platforms (DXPs)? What approaches are companies taking to their DXPs — going with a single vendor’s end-to-end suite, or assembling their DXPs with best-in-class components… read more >
DCG research and articles about: Digital Partners
Digital Clarity Group CEO Scott Liewehr chats with CMS Connected tech report Laura Myers about Partner Finder, the marketplace for organizations seeking best-fit digital services partners for their customer experience initiatives. In this video interview, Scott explains why it’s hard to find a best-fit partner from among the thousands of agencies and integrators in the… read more >
Press Release: Digital Clarity Group Launches Partner Finder Marketplace to Reduce Risk of Digital Experience Project Failures
Partner Finder Aims to Raise Success Rates for Digital Projects Through Stronger Alignment of Digital Needs and Partner Capabilities April 4, 2018, New York – Digital Clarity Group, Inc. (DCG) announced the availability of Partner Finder, a new marketplace for organizations seeking best-fit digital services partners for their digital experience initiatives. Partner Finder connects buyers of… read more >
We’re pleased to share some exciting news. Digital Clarity Group has launched Partner Finder, a new resource that helps organizations deliver world-class customer experience by engaging the best digital partners for their initiatives. Partner Finder addresses a problem that’s validated by our own voice-of-the-customer (VOC) research: approximately one of every four technology projects fails outright… read more >
Meet with Scott Liewehr and Cathy McKnight at Adobe’s digital marketing conference, an annual gathering of customers, partners, and analysts who share their expertise in practices, technologies, and strategies.
Cathy is presenting in a session entitled Managing Cross-Channel Experiences: How Ready Are You? Cathy provides guidance on how to see changes in processes, technology, and trends as constant opportunities to evolve business, rather than individual events that need to be managed.
Celebrity keynoters include Sir Richard Branson and Leslie Jones. Digital leaders from brands including Sprint, True Value, Lenovo, National Bank of Canada, Swisscom, and Subway will share experience-based insights. Breakout sessions are organized into focused tracks, and the event offers opportunities to meet with Adobe implementation partners.
Contact us to arrange a meeting with Scott or Cathy.
Meet up with Digital Clarity Group CEO Scott Liewehr at Episerver Ascend 2018.
This event is Episerver’s annual US gathering of customers, partners, analysts, and industry influencers. The program is organized for technology and business leaders and practitioners, with tracks and sessions for marketers, developers, and merchandisers. Educational sessions and half-day program for partners take place on Sunday, March 11, preceding the main conference program. A number of Episerver’s technology and implementation partners are event sponsors.
Organizations typically invest a great deal of time and effort selecting the right technology but very little selecting the right partner for implementation. In our experience, this is a huge mistake. Based on the early trends emerging from our recent research on the subject, it is one of the core reasons why so many… read more >
Meet Scott Liewehr at the fall CMO Insight Summit, an executive forum for chief marketing officers and digital leaders who want to share their experiences and learn from their peers. The Summit explores topics such as getting ahead of the curve with an effective digital strategy, delivering a seamless and cohesive brand experience across traditional and digital channels, and driving results through effective storytelling. The keynote speaker is Rahul Khanna, global head marketing negotiations for Uber. Delegates represent leading brands including Tyson Foods, Starbucks, Bacardi, and Beachbody. The Summit takes place at the Fairmont Mayakoba, Riviera Maya, Mexico.
Scott will moderate a round table that kicks off the Summit on the evening of day one. He’ll also present a workshop on key issues that leaders must consider when engaging and managing partners for successful digital transformation. He includes insights from voice-of-the-customer feedback on partner performance, gathered from global marketing technology buyers.
Contact us to arrange a time to meet with Scott onsite or to connect in advance of the Summit. Reports relevant to the topic that Scott will address include Go Live is Just the Beginning: Digital Transformation Requires a New Approach to Technology Implementation and Five Types of Customer Experience Management Service Providers.
Scott Liewehr delivers a business track keynote on “Achieving Customer Experience Success by Humanizing Your Approach” at NASSCOM’s India Leadership Forum in Mumbai. This is the 25th anniversary edition of the event, which attracts IT leaders and practitioners from around the globe. This year’s theme is “Digital Inflection Point: Re-Imagine Not Re-Engineer.” Sessions are organized around five topics: megatrends, technologies, imperatives, enablers, and dilemmas. The program features an impressive list of speakers: IBM’s Ginni Rometty; executives from digital partners and integrators including GE Digital, Deloitte Digital, Accenture, Tata Consultancy, and Cognizant; and CIOs and digital leaders from brands such as Philips. Pitney Bowes, Cisco Systems, Steelcase, and the City of Los Angeles.
Scott’s presentation at NASSCOM’s 2016 conference was entitled “Two Sides of the Digital Transformation Coin: Digital Inside and Outside.” View the video here, and read the DCG report on which his talk is based. Contact us to arrange a time to meet with Scott in Mumbai.
Key takeaways from a panel of senior executives who recently gathered to discuss marketing in the era of accelerating technological change.
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.
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