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DCG research and articles about: digital agency

Digital Clarity Group

Transforming the Channel – The Cisco Way

This past week I spent time with new CEO Chuck Robbins and SVP of the Global Partner Organization Wendy Bahr at the Cisco Partner Summit in San Diego. What I wanted to learn about was how Cisco is shifting its channel to embrace digital transformation opportunities. Specifically, how they are shifting the channel from a… read more >

Digital Clarity Group

Will SAP Hybris’ partner ecosystem support its shift into holistic Customer Experience Management?

I’m attending the SAP Hybris Summit in Munich, Germany this week. Executives spent much of the opening keynote painting a vision for their plans to support holistic customer experience (my words), including marketing, ecommerce, customer service, customer support, billing, and more. You can find more information about those announcements from the various journalists covering the… read more >

Digital Clarity Group

IBM iX agency acquisitions on the path to better customer experience

IBM is acquiring three digital agencies, as announced last week: 1) Aperto – a 300+ person digital agency based out of Berlin. The company has a strong brand presence in German and European markets, and in addition to its digital offerings, Aperto also has a traditional communications/PR arm. 2) ecx.io – a 200-person agency based… read more >

CMS Wire logo

IBM Buys 3rd Digital Agency in a Week

One part of the acquisitions may not be so coincidental. Aperto and ecx.io are German companies. Chicago-based Accenture Interactive — one of the major competitors for IBM in this space — has a presence in Germany. Coincidence? Probably not, said Jill Finger Gibson, principal analyst at New York City-based Digital Clarity Group. In addition to… read more >

No_Bozo

No Silo, No Solo, No Bozo

On December 2nd, Publicis Groupe CEO Maurice Lévy made a big announcement via YouTube. In the 20-minute video, Mr. Lévy states that Publicis Groupe is changing the way it works to better serve clients by “putting our organization upside down, reversing our model, and tearing down our silos.” To accomplish a new forward-thinking model that… read more >

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World of Service Providers, October 2015

Each month, we put together a topical list of new & noteworthy happenings in the world of Service Providers. Look for information about digital agencies, creative shops, systems integrators, consulting firms, and everything in between. Here’s what’s been happening in the World of Service Providers – and why it matters – for the month of… read more >

Free Developer Report

Service Providers – North America

Are you selecting an agency or a systems integrator for your WCM or CEM project? Digital Clarity Group covers 47 leading service providers in North America, and provides best practices for Service Provider assessment.

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Service Providers – Europe

Are you selecting an agency or a systems integrator for your WCM or CEM project? Digital Clarity Group covers 45 service providers in Europe, and provides best practices for Service Provider assessment.

Run-Meme

Do you suffer from service provider afterthought syndrome?

Do you suffer from SPA syndrome? No, it’s not an excessive number of visits to the spa (as if that were possible). It’s Service Provider Afterthought syndrome. In a recent post, I outlined the five reasons every organization needs to work with a service provider on any CMS or CEM implementation. What is equally important is knowing this: It’s not just… read more >

Digital Clarity Group

World of Service Providers, July 2015

Each month, we put together a topical list of new & noteworthy happenings in the world of Service Providers. Look for information about digital agencies, creative shops, systems integrators, consulting firms, and everything in between. Here’s what’s been happening in the World of Service Providers – and why it matters –  for the month of July,… read more >

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