One of the major areas of concern for organizations affected by the General Data Protection Regulation (GDPR) is ensuring they have the systems and processes in place to handle requests from individuals for information about, or access to, their personal data. Enabling the so-called data subject rights may be the first big challenge many organizations… read more >
DCG research and articles about: customer data
10:00 am ET / 3:00 pm GMT
What does data-driven marketing look like in a GDPR world? In the run-up to the 25 May 2018 compliance date, savvy marketers are formulating their answers to that question and preparing to execute. Not there yet? Just pulling your head out of the sand of denial? Want to make sure your new marketing practices are on track for compliance? This webinar provide insight and guidance that will help you move forward, no matter where you are on the path to readiness.
While the GDPR introduces significant changes for data security and compliance, it also compels marketers to forge new and stronger interactions with consumers built on trust, active engagement and mutual benefit. Join Tim Walters, Digital Clarity Group’s principal analyst for privacy and personal data security, and Blane Sims, Chief Innovation Office at Signal, as they explore both the obstacles and opportunities the GDPR presents. They offer compelling and actionable insights into how the GDPR impacts marketers’ ability to connect with customers in meaningful ways, how existing data and systems can be leveraged to ensure compliance now and in the future, and how the GDPR can bring privacy, customer experience, and marketing teams together to execute more relevant customer journeys.
Please see DCG’s GDPR resource page for reports, blog posts, videos, and podcasts that describe issues, challenges, and opportunities. If you’re unsure about how the GDPR impacts your organization’s marketing, data, CRM, and translation practices, contact us and we’ll connect you with experts who can help.
Despite its name, the General Data Protection Regulation (GDPR) is not something that will be taken care of by the lawyers in the compliance department and the data security pros in IT. The GDPR – which takes effect May 25, 2018, and applies to every company that touches the personal data of people who live… read more >
The requirement to comply with the General Data Protection Regulation (GDPR) is 197 days away. By now, most of our readers are aware that the regulation affects any organization that captures, maintains, and uses personal information about individuals who reside in countries within the European Union. The swath of global companies impacted is therefore broad… read more >
Scott Liewehr is the emcee for the Yes Lifecycle Marketing Summit 2017 at the Union League Club in Chicago. This invitation-only event brings together senior marketers interested in learning from industry leaders, gaining knowledge about innovative technologies and best practices, and understanding how to make data central to marketing strategies. Scott moderates sessions and panels with industry leaders from Olive Garden, Wyndham, West Marine, Aetna, and Community Coffee. The agenda includes an evening event at Wrigley Field, where Summit attendees will be on the Wrigley Rooftop preceding a match-up between the Chicago Cubs and the New York Mets.
The Yes Summit is free to attend, and participants must be registered in advance by way of invitation. Visit the Summit website for more information and to request an invitation.
Contact us to arrange a time to meet up with Scott or connect prior to the Summit.
Meet Scott Liewehr and Jake DiMare at the GDS CMO Data Summit in beautiful Sarasota, Florida. The Summit brings together senior decision-makers and business leaders from across multiple industries in North America. The focus is on the most pressing challenges and opportunities for data-driven marketers.
Planned topics include monetizing data and building new revenue models; making the most of customer data, and moving from data to insight to action; and capitalizing on mobile and location-based data. Executive delegates from companies including GE, USAA, UPS, Comcast, and Wal-Mart will be on hand to share their experiences and contribute to conversations in workshops, panels, and round tables.
For analysis related to the Summit themes, read Jake’s blog post on “Pushing the Creep Factor with Customer Data,” and this post by Tim Walters about customer data and privacy. Contact us in advance to set up a time to connect with Jake or Scott at the Summit.
In his presentation at MarTech, Jake DiMare explores the meaning and impact of emerging data protection regulations.
Marketers, beware: new regulations are guaranteed to impact your marketing strategies, your programs, even the ways you do your day-to-day work. The biggest pressures are coming from compliance with the General Data Protection Regulation (GDPR) in May 2018. First, Jake explains why US companies must comply — it’s very risky (and expensive) to think these regulations don’t apply to you. Second, he explains the “how” by looking at marketing technology stack requirements for compliance. The takeaways include a practical guide to next steps.
Contact us to arrange a face-to-face meeting with Jake.
In the rapidly expanding world of big data, there are still many unknown boundaries. Two weeks ago we unpacked new information on shifting regulations regarding personal data and privacy, global marketers must understand. Today I’d like to share some thoughts (and data) about pushing our luck with ‘the creep factor’ when it comes to the… read more >
The global transfer of data between entities and across national borders is increasingly at the heart of digital business. Today’s Wall Street Journal article (access may require a subscription) explores the troubled status of transfers between the EU and the USA – the second and third largest economies by GDP, respectively. (China was first in 2015,… read more >
An Interview with a Cybersecurity Expert Why must chief marketing officers pay more attention to cybersecurity issues in 2017? Because cybersecurity, customer privacy, and trust are interconnected subjects that should and will soon matter to marketing organizations. What’s more, the topic is quickly moving from “below the radar” to high visibility as multi-national companies prepare… read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.