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DCG research and articles about: CRM

Cowboy

Where Have All the WCM Cowboys Gone?

Happy New Year. Here we are in 2014 and Web Content Management is in a funk. Yep, I said it. The entire sector is in danger of becoming an afterthought.  Ask yourself a question: when was the last time a WCM solution provider actually made some really interesting news, or got the market talking about… read more >

Digital Clarity Group

HubSpot Broadens Offerings for Big and Small Company Marketers – and Sales Teams Too

At this week’s INBOUND event, HubSpot made a number of noteworthy announcements, especially around its Content Optimization System, Social Inbox (which I previously covered), new reporting engine and “Signals” tool for sales teams. As discussed in my last post looking at HubSpot’s growth and outlook, I called out several areas/challenges the company needed to address,… read more >

Digital Clarity Group

Meet us At Inbound Marketing Conference August 19-22

Friday August 16, 2013, New York – We’re happy to announce that two members from the awesome DCG team will be at Inbound Marketing Conference, August 19 – 22, 2013 in Boston, MA. Allen Bonde, Partner and Principal Analyst, and Elise Segar, Partner and Head of Client Relations, will be attending the conference. Inbound is… read more >

Digital Clarity Group

Allen Bonde to speak at SDL’s Online Retail Solution Micro Brewery Bash

Thursday August 15, 2013, New York – Allen Bonde, Partner and Principal Analyst at Digital Clarity Group, will be in Columbus, Ohio on Tuesday August 20th, 2013 speaking at the SDL Online Retail Solution Micro Brewery Bash. This event is an opportunity for peers in the online retail profession to network and join the first Online… read more >

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Suite trend continues with Salesforce $2.5B acquisition of ExactTarget

Got it. Got it. Need it. Got it. The sounds of hockey card collections and Salesforce.com’s (SFDC) approach to business growth as reinforced with today’s announcement of its acquisition of cloud marketing automation platform ExactTarget. This is the biggest price tag paid in SFDC’s long list of acquisitions made in its 14-year history. At $2.5… read more >

Social CRM

In search of real, practical Social CRM

The search for next big thing when it comes to Customer Relationship Management has been a long, strange trip for those of us who remember when Siebel was battling it out with Brock and Saratoga, and cloud computing was still a gleam in Eric Schmidt’s eye.  But here we are, a dozen years after the… read more >

Digital Clarity Group

Welcome Allen Bonde and Hello Social CRM

This is a big week for DCG. Not only are we announcing the expansion of our coverage into Social CRM, but we are excited to announce that Allen Bonde has joined our firm as a Partner and Principal Analyst. Allen is a seasoned industry analyst and a well-reputed veteran in the world of CRM and… read more >

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