For decades, organizations have invested heavily in technologies that automate business processes, manage unstructured content, and track crucial customer and product data. For example, ERP, CRM and a litany of other enterprise suites, plus content and data management technologies, websites and digital channels (and many more tools) — have helped organizations differentiate their products and… read more >
DCG research and articles about: content management
Organizations, of all sizes, are faced with an increasingly complex and growing landscape of technologies to choose from. Today’s industry-leading marketing and customer experience management solutions offer far more functionality than ever before. This expanded breadth of capabilities, along with the need for many of the tools in place to work (integrate) with other applications,… read more >
For marketers, content management systems are the workhorses of customer experience and digital engagement. The need to fill and refill the content pipeline, to track and measure, and to deliver effectively is inexorable. Content is created, stored, and managed in multiple formats and systems, including web content, product information, customer information, and digital assets. Marketers… read more >
B2B Marketers Speak: Success Depends on Mastering the Business Practice of Content Management is the first in a series of reports based on Digital Clarity Group’s 2017 Voice of the Marketer research. B2B marketers know that harnessing the power of content in the digital era is no easy feat. The need to fill and refill… read more >
Meet up with Digital Clarity Group CEO Scott Liewehr at Episerver Ascend 2018.
This event is Episerver’s annual US gathering of customers, partners, analysts, and industry influencers. The program is organized for technology and business leaders and practitioners, with tracks and sessions for marketers, developers, and merchandisers. Educational sessions and half-day program for partners take place on Sunday, March 11, preceding the main conference program. A number of Episerver’s technology and implementation partners are event sponsors.
Meet Cathy McKnight at censhare Ecosphere Days 2018 US, the company’s second annual customer conference in North America. Cathy will present on industry trends in content and rich media management, drawing upon DCG’s original research on B2B marketers’ requirements for content technologies and practices.
Ecosphere Days creates a collaborative environment that attracts leaders and practitioners from across industries. The focus is on new ideas and perspectives on using censhare and digital asset management (DAM) as powerful mechanisms to strengthen brand, in addition their value as enterprise tools for enhancing productivity and efficiency.
In conjunction with the main Ecosphere Days program, censhare is offering an optional day and a half master class on March 7 and 8, conducted by the company’s head of training. Attendees will have an opportunity to dive deeper into the product and get up to date on the latest product features and best practice.
The Gilbane Digital Content Conference brings together content strategists and managers, marketers, technologists, IT and business executives, as well as external service providers to learn and share how to put the pieces of the puzzle together. At this year’s conference Digital Clarity Group will be well represented.
Cathy McKnight will facilitate a workshop on November 30th on Mapping Customer Journeys and Managing Content: How to Align Practices for Great Customer Experience. In this workshop participants will learn how to overlay journey maps onto their content management infrastructure and evolve their CMS as a true hub of engagement. The workshop includes a lot of interactivity and exercises (journey mapping, scenario development), and discussion on to leverage current CMS and other marketing technology solutions to support the mapped customer journey.
Cathy will also moderate three panels:
- Tuesday, November 28, 2017 @ 11:45 a.m. – 12:45 p.m. W2: Making your Intranet Great Again
- Wednesday, November 29, 2017:
Mary Laplante will moderate two sessions on Wednesday, November 29, 2017:
- 3:15 p.m. – 4:45 p.m. C8: Exploring the New Frontiers of Language and AI
- 1:45 p.m. – 2:45 p.m. T7: Integrating Multilingual Content into Operations and Growth
Jill Finger Gibson will moderate two panels on Tuesday, November 28, 2017:
- 3:30 p.m. – 5:00 p.m. C4: Commerce, Content, and Conversion
- 2:00 p.m. – 3:00 p.m. T3: AR, VR, AI, and Cognitive Computing for Marketing and Content Applications
FUD fəd/ noun; fear, uncertainty, and doubt, usually evoked intentionally in order to put a competitor at a disadvantage. In the case of intranets, it is often an organically generated feeling articulated as “here we go again” when the internal communications start talking about the “new and improved” intranet. Intranet Principles Most of us who have worked… read more >
Recommended reading for the Gilbane Boston-bound: content and commerce, AI, DAM, and customer journeys
It might seem like we’re playing SEO bingo with the title of this post. If you are making the annual trek to Boston for the Gilbane Digital Content Conference (November 28 to 30), you’ll recognize these practices and technologies as themes across the program. They are also topics that DCG team will be covering in our… read more >
The other night my husband and I saw American Made, the recent movie starring Tom Cruise as a rogue pilot who gets enmeshed with drug cartels. It was an energetic, fast-paced, entertaining movie that we both enjoyed. Funny thing, though. The first comments that both my husband and I made to each other when walking… read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.
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