In their quest to improve the experiences they deliver to their customers and under pressure to move more business online, companies are increasingly looking at upgrading or replacing their existing web content management systems (WCMs) and their ecommerce systems at the same time. Due to the complexity of adding just one business-critical platform, let alone two, this… read more >
DCG research and articles about: content and commerce
Can a start-up that sells razor blades online be worth $1 billion? Unilever believes so. Last week, the consumer products goods (CPG) behemoth Unilever purchased company Dollar Shave Club (DSC) for that amount. What it got in return is a prototype for great content and commerce integration. While at first glance this may seem another example of an established… read more >
One question I’ve heard content publishers ask lately is, what if you could purchase something you see in an article, on a social media platform without having to click through to a separate site? Here’s an example: instead of going to Amazon to see if you can find that lipstick shade you read about in… read more >
E-Commerce Round-Up covers major recent events and news from the past month in the e-commerce world, and provides a brief analysis of what they mean. This month’s Round-Up covers Snapchat’s content and commerce plans and the potential for social commerce; how Nordstrom’s recent financial results highlight the cost of going multichannel; and Stripe’s new product… read more >
E-commerce is evolving from being a transaction based on a product catalog to an integral part of the customer experience. In companies’ quests to provide great customer experiences across multiple channels, they are having to look at e-commerce as part of the overall customer journey, rather than as a tacked-on payment gateway. E-commerce, after all,… read more >
E-Commerce Round-Up covers major recent events and news from the past month in the commerce world, and provides a brief analysis of what they mean. This month’s Round-Up covers new funding for online marketplace provider Mirakl, new ecommerce service provider acquisitions and partners, and the prospects for celebrity ecommerce. The rise of the Saas online… read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.
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