At $3.7 billion in cash, Publicis’ recent acquisition of Sapient is not just another holding company buying yet another digital agency. For one, Publicis is changing its name to Publicis.Sapient and betting big that the capabilities Sapient will bring to its network will help the holding company to take a great leap forward in digital,… read more >
DCG research and articles about: Connie Moore
Not too long ago, my son and I went for a drive. Boom! We were suddenly rear-ended by a runaway Mini that plowed into my SUV. Dumb move for the Mini, but no one was hurt and there was minimal damage. Dealing with the other guy’s insurer after a crash? Don’t get your hopes up… read more >
After a two-year hiatus from the world of work I’m back at it again, having just joined Digital Clarity Group as senior vice president, research. (Here’s the bio.) You may be wondering, why now? And why DCG? Good questions. Why now? The “why now” is easy. I left the workforce in January 2013 because of a… read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.
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IT Director of Applications,
Presbyterian Homes and Services