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DCG research and articles about: Cathy McKnight

Salesforce Connections 2018

Meet Cathy McKnight at Salesforce Connections, the vendor’s annual conference on digital marketing, commerce, and customer service.

The agenda features more than 500 sessions focused on knowledge by role; on products and integration; and on vertical markets including retail, consumer good, financial services, healthcare and life sciences, and manufacturing. A day for Salesforce partners precedes the main conference.

Contact us to arrange a time to connect with Cathy onsite. DCG research and analysis related to conference topics include this Insight Paper on customer journey strategies in retail, this post on commerce capabilities and digital agencies, and this report on aligning people and process for customer experience.

DIY

DIY Guide to Technology Selection

Organizations, of all sizes, are faced with an increasingly complex and growing landscape of technologies to choose from. Today’s industry-leading marketing and customer experience management solutions offer far more functionality than ever before. This expanded breadth of capabilities, along with the need for many of the tools in place to work (integrate) with other applications,… read more >

DAM NY 2018

Meet Cathy McKnight at Henry Stewart DAM NY 2018.

DAM New York is the world’s largest conference dedicated to Digital Asset Management. The event is an opportunity for attendees to  exchange knowledge, share experiences and network with DAM and content professionals. Sessions topics include metadata, integration, AI, automation, creative operations, corporate archives, video workflow, rights management, semantics, and governance.

Contact us to arrange a time to meet with Cathy onsite. Sample DCG’s research and analysis on DAM, including our DAM Workflow Guide, this post on getting metadata right, and this Insight Paper on DAM and customer experience.

Adobe Summit 2018

Meet with Scott Liewehr and Cathy McKnight at Adobe’s digital marketing conference, an annual gathering of customers, partners, and analysts who share their expertise in practices, technologies, and strategies.

Cathy is presenting in a session entitled Managing Cross-Channel Experiences: How Ready Are You? Cathy provides guidance on how to see changes in processes, technology, and trends as constant opportunities to evolve business, rather than individual events that need to be managed.

Celebrity keynoters include Sir Richard Branson and Leslie Jones. Digital leaders from brands including Sprint, True Value, Lenovo, National Bank of Canada, Swisscom, and Subway will share experience-based insights. Breakout sessions are organized into focused tracks, and the event offers opportunities to meet with Adobe implementation partners.

Contact us to arrange a meeting with Scott or Cathy.

 

Intelligent Content Conference 2018

Meet up with Cathy McKnight, DCG’s Vice President Consulting, at this year’s Intelligent Content Conference (ICC). Cathy delivers a workshop entitled “Content Strategy for the Enterprise Marketer: The Marketer’s Approach to a Technical Challenge,” and will participate in an open discussion session.

DCG senior contributing analyst Robert Rose delivers the opening keynote address.

ICC 2018 is a content strategy event specifically designed for marketing practitioners. Its educational mission is to help marketers move away from a copy/paste mentality toward a format-free, modular and single-source approach to content creation and distribution. Courses target various levels, ranging from beginner to advanced. Sessions are delivered by leading practitioners, consultants and authors.

Contact us to arrange a time to meet up with Cathy at ICC. DCG research and analysis related to topics covered at ICC include Cathy’s post on content governance as key to content strategy, and this post by Jill Finger Gibson on the role of multilingual content strategies for global ecommerce.

censhare Ecosphere Days 2018

Meet Cathy McKnight at censhare Ecosphere Days 2018 US, the company’s second annual customer conference in North America. Cathy will present on industry trends in content and rich media management, drawing upon DCG’s original research on B2B marketers’ requirements for content technologies and practices.

Ecosphere Days creates a collaborative environment that attracts leaders and practitioners from across industries. The focus is on new ideas and perspectives on using censhare and digital asset management (DAM) as powerful mechanisms to strengthen brand, in addition their value as enterprise tools for enhancing productivity and efficiency.

In conjunction with the main Ecosphere Days program, censhare is offering an optional day and a half master class on March 7 and 8, conducted by the company’s head of training. Attendees will have an opportunity to dive deeper into the product and get up to date on the latest product features and best practice.

Visit the registration page for more information. Contact us to arrange a time to meet with Cathy onsite.

 

Webinar: Unified Audiences Are the Key to Digital Advertising in 2018

11:00 am PT / 2:00 pm ET

Register

96% of B2B marketers say that their digital advertising campaigns lead to waste because their advertising inevitably reaches a significant number of people outside of their intended target. Traditional advertising that’s wasteful, the rapidly evolving B2B buying environment, and the profile of today’s B2B buyer all press for a new approach to digital advertising — one that’s more effective because it delivers targeted, relevant, trustworthy ads. This webinar explains why the concept of unified audiences is the key to effective B2B digital advertising in 2018.

DCG’s Cathy McKnight shares the virtual stage with speakers from RecruitMilitary and Salesforce. They explain that a unified audience brings together three types of data-rich audiences: those you want to know (the anticipated audience), those you know (the addressable audience), and those you can measure (the measurable audience). You’ll learn about the benefits of unifying these audiences and the data about them. You’ll also gain an understanding of how to execute by integrating technologies for advertising, marketing, and customer relationship management to automate and deliver digital ads that your customers will appreciate.

BloomReach Connect Amsterdam

Cathy McKnight delivers a keynote address and manages a panel on “Man + Machine” at BloomReach Connect in Amsterdam.

In her keynote presentation entitled “Intelligent Personalization in the Real World: From Theory to Implementation,” Cathy explains why combining machine learning with human intelligence is the path to leveraging smart technology to personalize the customer experience. In the panel on “Man + Machine: Striking the Right Balance for True Personalization,” Cathy explores the topic with BloomReach customers who are using technology and humans to  nurture the brand-customer relationship.

The BloomReach Connect program is organized around three tracks: technology, innovation, and digital marketing. A pre-conference day on December 5 offers networking and educational sessions for developers, customers, and partners. Visit the BloomReach Connect website for details.

Contact us to arrange a time to meet with Cathy or to share your opportunities and challenges around combining the man and the machine within your organization.

Gilbane Digital Content Conference 2017

The Gilbane Digital Content Conference brings together content strategists and managers, marketers, technologists, IT and business executives, as well as external service providers to learn and share how to put the pieces of the puzzle together. At this year’s conference Digital Clarity Group will be well represented.

Cathy McKnight will facilitate a workshop on November 30th on Mapping Customer Journeys and Managing Content: How to Align Practices for Great Customer Experience. In this workshop participants will learn how to overlay journey maps onto their content management infrastructure and evolve their CMS as a true hub of engagement. The workshop includes a lot of interactivity and exercises (journey mapping, scenario development), and discussion on to leverage current CMS and other marketing technology solutions to support the mapped customer  journey.

Cathy will also moderate three panels:

Mary Laplante will moderate two sessions on Wednesday, November 29, 2017:

Jill Finger Gibson will moderate two panels on Tuesday, November 28, 2017:

FUD

Want to make your intranet great (again)? Get rid of the FUD

FUD fəd/ noun; fear, uncertainty, and doubt, usually evoked intentionally in order to put a competitor at a disadvantage. In the case of intranets, it is often an organically generated feeling articulated as “here we go again” when the internal communications start talking about the “new and improved” intranet. Intranet Principles Most of us who have worked… read more >

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