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DCG research and articles about: campaigns

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VIDEO: SDL’s plans to divest parts of its marketing suite

In this CMS Insider segment of CMS-Connected, I provide some thoughts about SDL’s announcement that they plan to divest parts of their marketing suite (Campaigns, Social, and FredHopper). I’m bullish on this move, and I say “it’s about time” that they stop playing copy-cat. The question, in my mind, is whether or not they will… read more >

Free Developer Report

The Marketing Transformation: From Managing Campaigns to Orchestrating Experiences

Today’s consumers have long moved on from just accepting a glut of content noise from companies trying to attract their attention.  They respond to contextual customer experiences — the merging of digital content, interfaces, technology and even physical spaces. Have marketing practices kept pace with changing consumer desires and values? No, says Robert Rose.  The… read more >

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