Robotic process automation (RPA), also known as intelligent automation or robotics, is getting significant attention from business and technology executives as companies seek big jumps in productivity by deploying tools powered by artificial intelligence (AI). At operational excellence, business process management (BPM), and AI conferences, sessions about robotics implementations, best practices, and case studies are… read more >
DCG research and articles about: AI
Recommended reading for the Gilbane Boston-bound: content and commerce, AI, DAM, and customer journeys
It might seem like we’re playing SEO bingo with the title of this post. If you are making the annual trek to Boston for the Gilbane Digital Content Conference (November 28 to 30), you’ll recognize these practices and technologies as themes across the program. They are also topics that DCG team will be covering in our… read more >
Digital Clarity Group is the global analyst partner for NASSCOM Martech Confluence 2017. Martech Confluence is an annual event that provides a unique forum for marketing technologists, marketers, and digital leaders to explore the intersection of digital technology and modern marketing practices. This year’s theme is “Re-imagining CX with Intelligent Marketing Technology.” The agenda is organized around four topics: drawing the technology landscape for intelligent marketing, separating artificial reality hype from reality, filling the intelligent marketer’s tool box, and working with digital partners to create competitive advantage.
Scott Liewehr moderates a panel of senior leaders from digital agencies and integrators who share experiences helping their clients advance martech deployment and impact. This session will enable participants to understand how to accelerate intelligent marketing initiatives by leveraging partner relationships.
Visit the Martech Confluence 2017 registration page for additional information, including key takeaways for participants. Join the NASSCOM martech tweet chat on August 4, 8:00 am ET, hashtags #nasscommartech and #nasscomtweetup.
Contact us to arrange a time to meet with Scott at the event. DCG research and analysis on topics related to NASSCOM Martech include Smart Data is the Key to Building Trust with Consumers, “Go Live” is Just the Beginning, and this post entitled AI for customer experience: overhyped by ready for some roles.
The notion that book titles and covers aren’t always a true representation of what’s inside came to mind when we posted a new DCG Insight Brief on trust and smart data. Recorded use of the idiom “you can’t judge a book by its cover” goes back to the mid-19th century, according to the folks at… read more >
It’s been a particularly busy couple of weeks for Wunderman, one of the largest digital agencies in the WPP network of companies. Since the beginning of June, the company has: acquired an agency in Spain called The Cocktail; forged a partnership with Salmon, a U.K. based commerce agency that is also part of the WPP network, to create… read more >
Data is the currency of today’s increasingly digital economy — the coin of the digital realm. Data reveals consumers’ needs and desires and makes it easier for brands to more quickly respond with the appropriate message, offer, or product. When data is currency, it seems to follow that firms should collect as much of it as… read more >
The largest global agency holding companies – Dentsu Aegis, IPG, Omnicom, Publicis, and WPP – are competing more fiercely than ever in the face of multiple challenges. Three of the biggest challenges include downward pricing pressure for services, clients investing in building in-house agencies to replace external partners (i.e. Unilever), and increasing competition from systems… read more >
Last week I attended and chaired a panel at the AIIM Executive Leadership Council in Washington, D.C. Attendees were drawn from the AIIM board, visionaries and thought leaders working in the information management space, and senior executives from some of the leading information management vendors. The event’s purpose was to identify emerging technologies and markets… read more >
The hype surrounding artificial intelligence (AI) in today’s marketplace cannot be overstated. Most of the excitement is just that—hype and hot air, plus a whole lot of confusion about what AI actually encompasses. Whether it’s 1) voice-driven assistants such as Alexa and Siri, 2) chatbots that engage with customers, 3) robotic process automation (RPA) that… read more >
Marketers are spoiled for choice when it comes to the endless array of tools and platforms to choose from to help them better understand prospects and generate leads. First, there was CRM, a must-have for customer records. After its introduction, marketing automation platforms (MAPs) quickly became “the” tool all marketers needed (and arguably, still do)…. read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.
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