Social business, video marketing and service provider landscape round out January speaking topics
Monday, January 13 2013, New York – DCG analysts will be speaking at a number of events this month. Allen Bonde will present alongside speakers from Limelight Networks and OpenText in two seperate webinars, and principal analyst Jill Finger Gibson will discuss the findings and implications of DCG’s 2013 and 2014 Service Provider reports in January’s Get Clarity webinar.
Fuel the Speed of Innovation: Employing Social Strategies to Build a Collaborative Business
Tue, Jan 28, 2014
In this webinar, presenters Allen Bonde and Kimberly Edwards of OpenText will chart the path to becoming a social business. Attendees will discover the latest thinking around social business trends, hear what the experts are saying, and learn how to empower employees to drive improvements, insights, and innovation.
Attendees will learn how to make social business a reality for their organization by:
- Thinking of social maturity as a state model rather than a linear path
- Leveraging local ‘actors and evangelists’ to focus investments and fit them to differing roles and cultures
- Looking at the shortest path to connect people to experts and information, encourage sharing and creating dialogues to deliver more insights to more users.
Debunking the Top 5 Myths of Video Marketing
Wed, Jan 29, 2014
In this webinar, expert hosts Allen Bonde and Jason Thibeault of Limelight Networks will present (and bust!) the top 5 myths of video marketing to help you and your team:
- Apply the power of digital storytelling to engage buyers and influencers
- Create a rock-solid business case for investing in online video campaigns
- Understand the steps to creating a repeatable, highly efficient content factory
Building World-Class CEM Solutions: Service Providers and Why They Matter
Thurs, Jan 30, 2014
In this fast-paced webinar, DCG’s principal analyst Jill Finger Gibson lays out the evolving landscape of options for engaging the right service provider for your CEM initiatives. Jill will draw on DCG’s research for our 2014 guides to service providers to highlight key trends and issues that should be top-of-mind for CEM stakeholders at your company.
This webinar is perfect if you are:
- An organization searching for a digital agency or systems integrator to help you enhance your digital customer experience.
- A technology vendor looking for greater insight into capabilities of service providers, or exploring partnership opportunities.
- A digital agency or systems integrator looking to participate in future DCG service provider studies.
