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March 2018

Webinar: Unified Audiences Are the Key to Digital Advertising in 2018


11:00 am PT / 2:00 pm ET hbspt.cta.load(244471, 'cfc0e541-20f9-45b3-a756-bd903f262420', {}); 96% of B2B marketers say that their digital advertising campaigns lead to waste because their advertising inevitably reaches a significant number of people outside of their intended target. Traditional advertising that's wasteful, the rapidly evolving B2B buying environment, and the profile of today's B2B buyer all press for a new approach to digital advertising -- one that's more effective because it delivers targeted, relevant, trustworthy ads. This webinar explains why…

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censhare Ecosphere Days 2018

03/06/2018 - 03/07/2018
The ART Hotel Denver, 1201 Broadway
Denver, CO United States

Meet Cathy McKnight at censhare Ecosphere Days 2018 US, the company's second annual customer conference in North America. Cathy will present on industry trends in content and rich media management, drawing upon DCG's original research on B2B marketers' requirements for content technologies and practices. Ecosphere Days creates a collaborative environment that attracts leaders and practitioners from across industries. The focus is on new ideas and perspectives on using censhare and digital asset management (DAM) as powerful mechanisms to strengthen brand, in…

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Episerver Ascend USA 2018

03/11/2018 - 03/14/2018
Aria Resort and Casino Las Vegas, NV United States
Scott Liewehr Event Headshot

Meet up with Digital Clarity Group CEO Scott Liewehr at Episerver Ascend 2018. This event is Episerver's annual US gathering of customers, partners, analysts, and industry influencers. The program is organized for technology and business leaders and practitioners, with tracks and sessions for marketers, developers, and merchandisers. Educational sessions and half-day program for partners take place on Sunday, March 11, preceding the main conference program. A number of Episerver's technology and implementation partners are event sponsors. Contact us to arrange…

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Intelligent Content Conference 2018

03/20/2018 - 03/22/2018
The M Resort Spa & Casino, 12300 S Las Vegas Blvd
Henderson, NV 89044 United States

Meet up with Cathy McKnight, DCG's Vice President Consulting, at this year's Intelligent Content Conference (ICC). Cathy delivers a workshop entitled "Content Strategy for the Enterprise Marketer: The Marketer's Approach to a Technical Challenge," and will participate in an open discussion session. DCG senior contributing analyst Robert Rose delivers the opening keynote address. ICC 2018 is a content strategy event specifically designed for marketing practitioners. Its educational mission is to help marketers move away from a copy/paste mentality toward a format-free,…

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Adobe Summit 2018

03/25/2018 - 03/29/2018
The Venetian | The Palazzo, 3355 S. Las Vegas Boulevard
Las Vegas, NV United States

Meet with Scott Liewehr and Cathy McKnight at Adobe's digital marketing conference, an annual gathering of customers, partners, and analysts who share their expertise in practices, technologies, and strategies. Cathy is presenting in a session entitled Managing Cross-Channel Experiences: How Ready Are You? Cathy provides guidance on how to see changes in processes, technology, and trends as constant opportunities to evolve business, rather than individual events that need to be managed. Celebrity keynoters include Sir Richard Branson and Leslie Jones. Digital…

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May 2018

DAM NY 2018

05/03/2018 - 05/04/2018
New York Hilton Midtown Hotel, 1335 Avenue of the Americas
New York, NY 10019 United States

Meet Cathy McKnight at Henry Stewart DAM NY 2018. DAM New York is the world's largest conference dedicated to Digital Asset Management. The event is an opportunity for attendees to  exchange knowledge, share experiences and network with DAM and content professionals. Sessions topics include metadata, integration, AI, automation, creative operations, corporate archives, video workflow, rights management, semantics, and governance. Contact us to arrange a time to meet with Cathy onsite. Sample DCG's research and analysis on DAM, including our DAM Workflow Guide,…

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June 2018

Salesforce Connections 2018

06/12/2018 - 06/14/2018
McCormick Place West Chicago, IL United States

Meet Cathy McKnight at Salesforce Connections, the vendor's annual conference on digital marketing, commerce, and customer service. The agenda features more than 500 sessions focused on knowledge by role; on products and integration; and on vertical markets including retail, consumer good, financial services, healthcare and life sciences, and manufacturing. A day for Salesforce partners precedes the main conference. Contact us to arrange a time to connect with Cathy onsite. DCG research and analysis related to conference topics include this Insight…

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Webinar: Measure Trust Instead of Transactions


10 am PT / 1 pm ET Register Here Consumers are increasingly skeptical that brands mean what they say. Yet trust – a firm belief in the reliability of what’s presented to them – is essential for attraction, engagement, and advocacy. Sure, creating whizzy digital experiences with the latest marketing technologies is essential. But marketing efforts are bound to fall short if conversion is all that matters. Today it’s about building trust as the heart of customer relationships and business…

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Webinar: Digital Clarity Group Research Uncovers DXP Buying Trends

Connie Moore

2:00 pm ET Register Here A digital experience platform (DXP) is that collection of technologies and capabilities that organizations use to create, orchestrate, and drive the experiences that they deliver to customers, prospects, employees, and other stakeholders. In early 2018, Digital Clarity Group undertook a program of original primary research to answer the burning questions about DXPs. What's the right approach -- single-vendor end-to-end-suite or multi-vendor best-of breed components? What scenarios best match one approach over the other? What technologies…

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July 2018

Webinar: What’s the Right Buying Strategy for Digital Experience Technology?


11:oo am ET / 4:00 pm BST Register here If you are in the midst of crafting the right technology strategy for your company's digital experience platform (DXP), if you are curious about how other companies like yours have set their strategies, if you are wondering if your DX team is on the right path . . . then this webinar is for you. Connie Moore shares insights from Digital Clarity Group's research on buyer preferences and strategies for assembling…

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