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September 2017
CMO Insight Summit
Meet Scott Liewehr at the fall CMO Insight Summit, an executive forum for chief marketing officers and digital leaders who want to share their experiences and learn from their peers. The Summit explores topics such as getting ahead of the curve with an effective digital strategy, delivering a seamless and cohesive brand experience across traditional and digital channels, and driving results through effective storytelling. The keynote speaker is Rahul Khanna, global head marketing negotiations for Uber. Delegates represent leading brands including Tyson…
Find out more »Webinar: The Cure for Marketing Fatigue in Life Sciences: How Customer Journeys Pave the Way to Better Experiences
1:00 pm ET hbspt.cta.load(244471, '39c2601a-15fb-49cb-9454-e4f17108144d', {}); If you are a marketing leader in life sciences responsible for acquiring, onboarding, engaging, and retaining patients and health care providers, this webinar is for you. Marketing is already challenging for life sciences companies. There’s the complex landscape of patients, influencers, practitioners, and channels, plus highly regulated operating environments. Adding to the pressure: Marketing expectations are also ramping up as today's patients and physicians expect the same level of digital engagement they experience as…
Find out more »October 2017
Webinar: A New Approach to Single Page Applications
10:00 am ET / 15:00 BST hbspt.cta.load(244471, '995eaeae-4269-49ea-b9d5-c0caa9ba1d59', {}); Creating experiences that meet the expectations of today’s consumers requires control over content, placements, and presentation. Single Page Applications (SPAs) can provide significant value to businesses, with gains in performance and development speed. Cathy McKnight joins speakers from BloomReach and Authentic in this webinar that explains SPAs and shows how they can overcome the constraints of traditional solutions for experience management. Cathy explains the business, marketing, and user requirements that are…
Find out more »Sitecore Symposium 2017
Meet Jill Finger Gibson and Scott Liewehr at this year's Sitecore Symposium, the company's annual customer and partner event set for October in Las Vegas, Nevada, USA. This year's theme is "Drive Your Digital Destiny." The main conference program is organized around three tracks -- developer, marketing, and strategy. Pre-conference workshops cover a variety of technical topics, including headless CMS systems and Sitecore Commerce. The Partner Theater comprises sessions delivered by Sitecore partners on topics such as best practices for deploying Sitecore on…
Find out more »November 2017
Dreamforce 2017
Scott Liewehr will join the world’s largest gathering of marketers to experience at Salesforce Dreamforce 2017 in San Francisco, November 7 - 9, 2016. With more than 2,000 sessions and thousands of live solutions from the world’s largest cloud ecosystem, Dreamforce has tailored content specific to any industry, role, and company size to help attendees learn how to make the most of every customer interaction by creating customer journeys that deliver exceptional brand experiences.
Find out more »Gilbane Digital Content Conference 2017
The Gilbane Digital Content Conference brings together content strategists and managers, marketers, technologists, IT and business executives, as well as external service providers to learn and share how to put the pieces of the puzzle together. At this year's conference Digital Clarity Group will be well represented. Cathy McKnight will facilitate a workshop on November 30th on Mapping Customer Journeys and Managing Content: How to Align Practices for Great Customer Experience. In this workshop participants will learn how to overlay journey maps onto…
Find out more »December 2017
Webinar: GDPR Puts Your Translation Supply Chain at Risk
11:00 am ET / 17:00 CET hbspt.cta.load(244471, '6f191a19-9022-494f-8b40-92df5552c03f', {}); The General Data Protection Regulation (GDPR) is a framework for data protection, designed to harmonize data privacy laws across the European Union and give greater protection and rights to individuals. The GDPR requires organizations to be held to greater accountability for how they handle personal data. And because it applies to any organization that collects, manages and processes personal information and monitors the behavior of European citizens regardless of their location,…
Find out more »BloomReach Connect Amsterdam
Cathy McKnight delivers a keynote address and manages a panel on "Man + Machine" at BloomReach Connect in Amsterdam. In her keynote presentation entitled "Intelligent Personalization in the Real World: From Theory to Implementation," Cathy explains why combining machine learning with human intelligence is the path to leveraging smart technology to personalize the customer experience. In the panel on "Man + Machine: Striking the Right Balance for True Personalization," Cathy explores the topic with BloomReach customers who are using technology…
Find out more »February 2018
Webinar: Getting Ready for Next-Generation Commerce
Multiple dates/times hbspt.cta.load(244471, 'f8d10239-36e5-4d44-a5d4-2b45d5dddd3f', {}); Next-generation commerce is more than just the purchase transaction. It delivers a seamless experience across channels, even IoT devices. Most important, it focuses on continuing the customer conversation throughout the end-to-end experience. In this session, Jill Finger Gibson, DCG Principal Analyst, and Nate Barad, Sitecore Senior Director Product Marketing, discuss people, processes, and technologies for next-generation commerce. Jill and Nate use the manufacturing sector as a specific example. More and more, manufacturers are going directly to…
Find out more »Webinar: The GDPR Evolution: How Savvy Marketers Will Survive and Thrive
10:00 am ET / 3:00 pm GMT hbspt.cta.load(244471, '285912ae-a8c0-4dcc-b7d4-9c00a2b9ab7c', {}); What does data-driven marketing look like in a GDPR world? In the run-up to the 25 May 2018 compliance date, savvy marketers are formulating their answers to that question and preparing to execute. Not there yet? Just pulling your head out of the sand of denial? Want to make sure your new marketing practices are on track for compliance? This webinar provide insight and guidance that will help you move…
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