Events Search and Views Navigation
January 2017
Webinar: Turn Every Campaign Into a Journey: Advice from an Industry Analyst
1:00 pm ET / 10:00 am PT hbspt.cta.load(244471, 'b88e2c4c-bb05-420c-846b-c78d7442fc04', {}); Well-designed customer journeys deliver the connected experience that customers crave. For this reason, journeys are keys to increased customer satisfaction, retention and engagement. With customers firmly and forever in control of their digital relationships, it's time to move away from traditional marketing that forces customers down a path that's predetermined by marketers, funnels, and campaigns that are locked in social, email, and web silos. You're excited about shifting away from disparate…
Find out more »February 2017
NASSCOM India Leadership Forum 2017
Scott Liewehr delivers a business track keynote on "Achieving Customer Experience Success by Humanizing Your Approach" at NASSCOM's India Leadership Forum in Mumbai. This is the 25th anniversary edition of the event, which attracts IT leaders and practitioners from around the globe. This year's theme is "Digital Inflection Point: Re-Imagine Not Re-Engineer." Sessions are organized around five topics: megatrends, technologies, imperatives, enablers, and dilemmas. The program features an impressive list of speakers: IBM's Ginni Rometty; executives from digital partners and integrators…
Find out more »Episerver Ascend USA 2017
Scott Liewehr and Cathy McKnight are attending Episerver Ascend USA 2017. Ascend is an annual user conference that will host around 800 participants. The program is organized around agendas for marketers, developers, business leaders, tech leaders, and eCommerce managers. Ascend will feature nearly 100 sessions across six tracks, including hands-on labs, customer led presentations, and product and industry expert discussions. For more information, visit the Ascend website. Read our blog post on Episerver's recent acquisitions and implications for buyers. Contact us to…
Find out more »March 2017
Webinar: How GDPR Will Transform Business Practices Across the Organization
11:00 am ET / 14:00 GMT hbspt.cta.load(244471, '544b2d40-8d96-494c-81b8-102c06a44a54', {}); The European Union’s new General Data Protection Regulation (GDPR) is not just another irritating legal straight jacket that will be sorted out by your legal and compliance departments. With its substantial and extensive new restrictions on the collection and processing of the personal data of EU residents, it will deeply impact the business operations of multi-national companies worldwide – from marketing and sales to product development, customer support, and alliance strategies.…
Find out more »Webinar: Product Content: The Hidden Gem in the Content Marketer’s Tool Kit
1:00 pm ET / 10:00 am PT hbspt.cta.load(244471, '2d1eb258-99fb-4cde-9796-cca83ba1b0f4', {}); Content marketing and customer experience management are business practices that go hand-in hand. You can’t deliver a great experience that engages customers without content that engages them. And you can’t win long-term loyalty and advocacy if you only engage at the start of your relationship. That's why the most effective content marketing programs engage customers across their entire relationship with your brand—from marketing through sales through service, Join Mary Laplante…
Find out more »eCommerce Insight Summit
Meet Jake DiMare, DCG's director of marketing, at the eCommerce Insight Summit, a GDS Summits conference produced by GDS Group. Digital Clarity Group serves as GDS's analyst partner for this and other 2017 Summits in North America and Europe. The eCommerce Insight Summit brings together senior ecommerce decision-makers and business leaders from across North America to discuss the biggest challenges currently facing the industry – and how to solve them. Topics include customer conversion, retention and loyalty, developing mobile ecommerce business,…
Find out more »CMO Digital Insight Summit
Meet Jake DiMare and Mary Laplante at the CMO Digital Insight Summit, an invitation-only event hosted by GDS Group. The Summit is designed to help digital leaders implement programs more effectively by sharing their experiences in a peer-to-peer environment and by learning from industry experts with deep understanding of what it takes to succeed in today's digital economy. Digital Clarity Group is the designated analyst partner for this and other GDS Summits. Executives from Ralph Lauren, VISA, Jaguar Land Rover,…
Find out more »Intelligent Content Conference
Cathy McKnight shares her expertise in two sessions at this year's Intelligent Content Conference. Cathy delivers a workshop on How Marketers Should Select Digital Content Technology, on March 28, at 8:00 am; and a presentation on Executing a Usable Content Audit that Will Immediately Make an Impact on Your Marketing Content, on March 30 at 9:40 am. ICC 2017 is a content strategy event specifically designed for marketing practitioners. Educational sessions range from beginner to advanced. Speakers are experts on developing…
Find out more »April 2017
CMO Insight Summit
Meet Jake DiMare and Mary Laplante at the CMO Insight Summit, hosted by GDS Group. Jake and Mary moderate a round table on messaging through storytelling, and Jake delivers a workshop session on marketing for the Internet of Things. Digital Clarity Group is the designated analyst partner for this and other GDS Summits. This event is designed for senior marketing executives and business leaders from across North America. The agenda is organized around three key themes:getting ahead of the curve with an…
Find out more »May 2017
MarTech San Francisco 2017
In his presentation at MarTech, Jake DiMare explores the meaning and impact of emerging data protection regulations. Marketers, beware: new regulations are guaranteed to impact your marketing strategies, your programs, even the ways you do your day-to-day work. The biggest pressures are coming from compliance with the General Data Protection Regulation (GDPR) in May 2018. First, Jake explains why US companies must comply -- it's very risky (and expensive) to think these regulations don't apply to you. Second, he explains…
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