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MarTech San Francisco 2017
05/09/2017 - 05/11/2017
In his presentation at MarTech, Jake DiMare explores the meaning and impact of emerging data protection regulations.
Marketers, beware: new regulations are guaranteed to impact your marketing strategies, your programs, even the ways you do your day-to-day work. The biggest pressures are coming from compliance with the General Data Protection Regulation (GDPR) in May 2018. First, Jake explains why US companies must comply — it’s very risky (and expensive) to think these regulations don’t apply to you. Second, he explains the “how” by looking at marketing technology stack requirements for compliance. The takeaways include a practical guide to next steps.
Contact us to arrange a face-to-face meeting with Jake.