Cisco to partners: We’re all doing services now – resistance is futile
“Many vendors, a lot of customers, don’t perceive themselves as digital,” said IDC analyst Leslie Rosenberg.
“It is incumbent on Cisco to enable their partners to have that discussion. It is not an IT conversation, it is a business conversation.”
Not everyone will be able to make that transformation, however. Alan Pelz-Sharpe, vice president and managing director with analyst firm Digital Clarity Group, told El Reg that inevitably, some companies will be unable to make the jump from hardware provider to business services.
“The partner channel has been very consistent for about 15 years, but in five years’ time there will be significant change and in ten years’ time it will be really dramatically different,” he said.
“A lot of the smaller channel partners, if they don’t reinvent they will just become irrelevant. That work is not there any more.”
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