Will it be “Ho, Ho, Ho” or “Oh, no, no” for retailers the 2016 holiday retail season? While holiday retail season is as important as ever – accounting for over 30% of annual revenue for some retailers – it’s getting ever harder to master, given the combination of budget constraints, tired infrastructures, changing consumer expectations,… read more >
Once upon a time, the lines between manufacturers and retailers were clear. Manufacturers made widgets, retailers bought large amounts of said widgets, and consumers bought widgets at stores. There were exceptions to this model – the first Niketown, for one, opened in 1990 in Portland, Oregon. However, while the advent of online shopping a few… read more >
Thinking you need to replatform your existing CMS or ecommerce solution? Before you start gathering requirements and soliciting RFPs from WCM and e-commerce vendors, take a moment and consider how important online sales are for your company’s growth. If the answer is “very,” take a moment or two and consider if there might be a… read more >
Getting the customer experience right for crossborder e-commerce is the next challenge for retailers. How the customers engage with the retailer — if they can do it via an elegant and user-friendly web interface, conduct transactions in their own language, pay the way they want to, and get the goods they want in compliance with… read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.