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Author Archive | Jill Finger Gibson

Digital Clarity Group

In Customer Experience Technology Implementations, “Go Live” Is Just The Beginning

Serving today’s digitally savvy consumers across all channels poses a major challenge for marketers. In most cases, meeting omnichannel requirements includes looking at whether the company needs to expand, upgrade, and replace its CX technology infrastructure. At the same time, the focus often shifts from implementing a specific software vendor’s product or platform for omnichannel to a… read more >

Free Developer Report

“Go Live” is Just the Beginning

Digital Transformation Requires a New Approach to Technology Implementation In this paper, Jill Finger Gibson explains why it’s essential to rethink  traditional approaches when it comes to customer experience (CX) technology implementations. Organizations must learn to look beyond “go live”  to achieve sustainable digital transformation. This new mindset will also put them in a stronger position… read more >

Digital Clarity Group

Amazon Go: Implications For Retail and CPG Companies

Last week, Amazon announced the opening of its new grocery store in its Seattle hometown. Called Amazon Go, it looks (at least in pictures) a lot like a pleasant urban grocery store, with shelves of everyday items like bread and fruit as well as pre-made meals. So what makes this “concept store” different? True to its experimentation… read more >

Digital Clarity Group

Content and Commerce Integration: Welcome To The Machine

At Digital Clarity Group we’ve been closely tracking developments in content and commerce, and there are signs that these two formerly separate worlds are connecting in multiple ways: WCM software vendors are expanding into e-commerce products and solutions (e.g. Sitecore Commerce and Episerver Digital Commerce) WCM and e-commerce vendors are forging strategic alliances (e.g.  Magento and Acquia) Digital… read more >

Free Developer Report

Contextual Commerce Is Coming, But Will Consumers Care?

In this Insight Brief Jill Finger Gibson takes a look at the trends and shares insights on the state of the art with Contextual Commerce. In it, Jill breaks down the differences between Traditional and Contextual, explores the impact of social, and unpacks the key challenges.

Digital Clarity Group

Will Merging Sapient and Razorfish Solve or Exacerbate Publicis’ Problems?

Around this time last year, media conglomerate Publicis Groupe released a video of CEO Maurice Levy on YouTube. Levy explained that the company was moving to a more client-centric organizational model comprised of four divisions: Publicis Communications, Publicis Media, Publicis.Sapient, and Publicis Health. As Digital Clarity Group noted in an analysis of the announcement, the idea of… read more >

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HCL Makes Moves Into Experience Design

This week, the global systems integrator (SI) HCL briefed industry analysts on the latest developments in the company’s strategy and service offerings. Based in India, HCL is one of the largest SIs in the world – it earned $7 billion in revenues in its FY 2016, and employs over 110,000 people over 31 countries. As was… read more >

Bloomreach Hippo logos

CMS Vendor M&A Continues With Bloomreach’s Acquisition of Hippo

A few months ago my colleague Alan Pelz-Sharpe published a report noting the increase in acquisitions of CMS vendors, such as those of Sitecore, Episerver, and Ektron by private equity firms (with the latter two acquired by the same firm and subsequently merged) and of CrownPeak by Active Standards. The report predicted that this trend… read more >

Digital Clarity Group

Product Content Is Key To Competing With Amazon

As the 2016 holiday season approaches, the usual hype and headlines about how massive Amazon is are surely causing the usual heightened anxiety amongst its competitors. In a post a few months ago looking at the latest online retail stats for the U.S., I noted how retailers, especially those with physical stores that have roots in the pre-online… read more >

Episerver logo

Episerver Goes Shopping

Episerver has announced acquisitions of two different software firms over the past few weeks. Both acquisitions will be added to the Episerver Digital Experience Cloud, thus adding digital marketing capabilities to the vendor’s existing content and commerce solutions. The two acquisitions, both in Europe, are Optivo, an email marketing software vendor based in Germany, and Peerius, an omnichannel personalization vendor based… read more >

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